Hotspex Media Team

Blog Posts

Why Meta Is Investing Big In Business Messaging

In This Week's News, Meta Is Investing Big In Business Messaging and Introduces Facebook Reels API, and LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates.

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Snap Highlights the Value and Opportunities of AR in New Report

In This Week's News, Snap Highlights the Value and Opportunities of AR in a New Report, Google Announces Search Insights ‘Search On 2022’ Event, and Roblox Is Testing Dynamic Billboards in the Metaverse With Its New Ad Platform.

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Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

In This Week's News, Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram, Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools, and We Learn Why Roku Is Hopping On Shopping.

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New Report Show That Reels are Generating the Most Reach on Instagram

In This Week's News, New Report Show That Reels are Generating the Most Reach on Instagram, We Learn About the Impact and Rise of Virtual Influencers and Their Role in the Metaverse, and Instacart Partners with Lizzo for the Most Extensive Campaign to Date.

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TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations

In This Week's News, TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations, Google plans new updates to reduce low-quality and unoriginal content in search results, and YouTube’s New Podcasts Platform is Now Live for Some US Customers.

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TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

In This Week's News, TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences, We Learn What Gaming Habits Reveal About Media Consumption and Emphasize that The Key To CTV Success Is Putting Your Audience First.

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Google again delays third-party cookie deprecation. Now what?

In this Week's News, Google again delays third-party cookie deprecation, Pinterest Users Can Now See How Real-Time Analytics of Their Pins, and Reddit Shares Insights into Usage by Parents and Students.

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How brands are responding to the increasing cost of marketing

In this Week's News, we learn the value of brands prioritizing advertising as inflation is on the rise, Meta launches an updated Facebook feed format, and what to expect from Netflix’s ad-supported tier.

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Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform

In This Week's News, we welcome Instagram's Launch of its New Creator Marketplace, Snapchats Web Debut, and learn about Amazon's use of Private-Label Brands.

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YouTube Launches Up to date Shorts Analytics, New Comparative Show for New and Returning Viewers

In This Weeks News, YouTube Launches Up to date Shorts Analytics, Meta Publishes New Video Planning Guide, and The Hottest Advertising Trends This Summer.

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Why advertisers need to keep spending in a recession and other effectiveness insights from Analytic Partners

In This Weeks News, a new report highlights why advertisers need to keep spending in a recession, TikTok Tests Dedicated Shopping Feed with Users, and how YouTube’s brewing TikTok rivalry could impact mobile video strategies.

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Meta’s Developing New Spatial Audio Tools for AR and VR to Enhance Virtual Experiences

In This Weeks News, Meta’s Developing New Spatial Audio Tools for AR and VR, YouTube Publishes New insights into Key Video Consumption and Twitter Offers Tips For Maximizing Carousel Ads And Posts.

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New Report Highlights TikTok’s Rising Worth as a Promotional Possibility for SMBs

In This Weeks News, a new report highlights TikTok’s Rising Worth for SMBs, Snapchat’s Developing a New ‘Snapchat+’ Subscription Service, and YouTube Shorts tops 1.5B logged-in monthly users.

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LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence

In This Weeks News LinkedIn adds new engagement options and product listings on profiles, Google offers to let ad rivals place YouTube ads, and Meta, TikTok, Google, and Twitter are all getting ready to signal-on to new misinformation guidelines in Europe.

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Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

In This Weeks News, Meta is Developing New Basic Ads, Reddit highlights brand activation on its platform, and Snapchat shares new knowledge on how AR and digital camera advertisements can assist enhance Marketing campaign efficiency.

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Google Reimagines Search Beyond ’10 Blue Links’

In This Week's News, Google shares plans around interactivity, Meta releases new API updates, and TikTok extends its Marketing Partner Program

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Virtual product placement ads are coming to Amazon Prime Video and Peacock

In This Week's News, Amazon & Peacock offer new ad formats, TikTok introduces "Branded Mission", and Spotify expands its Roblox universe.

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TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning

In This Week's News, Google ads customizable ads debut on search and YouTube, TikTok launches an insights platform, and Google Ads now offers scripts for automated support.

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YouTube is testing ads on YouTube Shorts

In This Week's News, Spotify launches Spotify Island in Roblox, LinkedIn helps advertisers with Lead From ads, and YouTube begins testing ads on YouTube Shorts.

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What Elon Musk’s Twitter takeover means for advertisers

In This Week's News, We'll explore what Elon Musk’s Twitter takeover means for advertisers, TikTok's new interactive add-ons for ads, and the metaverse's first brick-and-mortar store

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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

In This Week's News, TikTok surpasses Snapchat as the favourite app amongst teens, YouTube improves CTV campaign measurement, and Spotify raises some eyebrows within the podcast industry.

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Instagram's Removed In-Stream Video Ad Placements from its Advertising Options

In This Weeks News, Instagram removes its in-stream video ad placement, TikTok's ad revenue continues to grow, and the 28-page 2022 ‘Snapchat Generation’ report was released for exploration.

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Send YouTube Links in a Snap!

In This Week's News Snapchat makes it easier to share YouTube links, Google debuts a new recycling attribute, and TikTok’s share of dollars grows the further it goes down the marketing funnel.

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Google Adds New Seller Performance Badges, New Pricing Insights for eCommerce Brands

In This Week's News, we welcome new seller badges & pricing insights for eCommerce brands, explore the rise of audio streaming, and dive into why some esports organizations are prioritizing growth on TikTok.

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Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement

In This Week's News, we explore how an uptick in gaming could reshape the media landscape, Google's new contextual navigation unit, and Instagram product tags.

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Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

LinkedIn x Oribi works to improve the platform's attribution capabilities, Twitter shares plans for a new New Podcast Tab, all while streaming services begin to break into new markets.

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The Latest Amazon Tool to Help Brands Sell More

In This Week's News, we welcome Vamp to the TikTok Marketing Partner program, get a glimpse of the LinkedIn Podcast Network, and explore how impactful a good brand story can be on Amazon.

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The Launch of Amazon Luna

In This Weeks News, While Audacy opens the doors to digital audio, we welcome Amazon Luna with open arms and take a look at how apps with first-party data can benefit from App Tracking Transparency.

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Amazon has a larger advertising business than YouTube

In this Week's News, we're warned of Meta's reporting limitations, explore Instacart's new ad product offerings through WPP, and watch Amazon’s ad business continue to increase its share of the US digital ad market.

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What's next for advertisers as Google changes course again on cookie alternatives

In This Week's News,​ we explore Google's new alternative to FLoC, learn how high-impact CTV is making ads more engaging, and celebrate Snapchat's extended content deals for 2022.

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New Ad Formats for Spotify and Snapchat

In This Week's News, we watch mobile ad spend continue to climb while platforms Spotify and Snapchat roll out new ad formats focused on the user experience.

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Facebook In-Stream Reserve + More

In This Week's News, while video trends less formal and more native, Google's ad price manipulation lawsuit moves through the legislative process, as Microsoft acquires Activision Blizzard.

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Google Page Experience Update

In This Week's News, we are reminded of Google’s upcoming page experience update and welcome the future of voice-activated Smart TVs all while retail media continues to boom.

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Google Acquires Siemplify

In This Week's News, we applaud Google for stepping up its cybersecurity efforts while Facebook sunsets various targeting options after TikTok surpasses Google as the most-visited website.

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The Future of Social Advertising Is Now

In This Week's News, we explore the rise of attention metrics and contextual targeting, Innovations in AI, and The Future of Social Advertising.

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Instagram Boosts Teen Safety

In This Week's News, we applaud Instagram's new Teen Safety Tools, celebrate a great year for worldwide ad spending, and understand the benefits of Barb's new measurement system.

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Tesco launches first-party-data media and insight platform

In This Week's News, we wonder how Facebook’s cryptocurrency project will continue with the departure of David Marcus, celebrate the launch of Tesco's new media and insights platform, and examine the decline of this year's Cyber Week online spending patterns.

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Institute For Advertising Ethics Rolls Out Professional Certification Program

In This Week's News, we learn how Google can help improve digital conversations and self-service experiences, the importance of the Professional Certification Program, and the continued growth of Connected TV.

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Meta Limits Ad Targeting for Politics and Other Sensitive Issues

In This Week's News, we prepare ourselves for the launch of the new Google Partners program, learn why Facebook will limit ad targeting for politics, and why YouTube is removing their dislike button.

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How user trust in social media platforms could affect engagement with ads

In This Week's News, we explore how user trust in social media platforms could affect engagement with ads, uncover some new changes that are making their way into the Google platform, and learn how Netflix and YouTube are dominating in the share of time spent watching.

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Amazon is building a Clubhouse competitor that turns hosts into DJs

In This Week's News, we're updated on Google's 'long-term opportunity' in commerce, Amazon's efforts to reinvent the radio, and BT’s new digital advertising platform.

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Facebook’s digital wallet finally launches

This Week's News, we welcome a series of social updates including New Features for Reels and Feeds within Instagram, the launch of Facebook's long-awaited digital wallet, and Walmart's new text-to-shop tool.

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Facebook Will No Longer Link A User’s Facebook And Instagram Accounts

In This Week's News, we're reminded that winter is coming and Amazon is prepared! Facebook and Instagram accounts will no longer be linked, and a recent study breaks down market share to provide clear answers for smaller brands.

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Facebook Updates Pre-Campaign Audience Estimates

In This Week's News, we take a look at the upcoming changes surrounding Facebook's pre-campaign reach estimates, when we can expect YouTube's TrueView for action campaigns will automatically upgrade to Video action campaigns, and see how Snapchat & WPP are teaming up to take on e-commerce with augmented reality.

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What is the metaverse, and what does it mean for brands?

In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.

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New Automation in Facebook Ads

In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.

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Google to sunset Expanded Text Ads (ETAs) in June 2022

In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.

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Shopify Pushes Further Into Social Channels

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

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Afterpay Introduces New Advertising Solutions

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

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Amazon Accounts for over 40% of US retail eCommerce sales in 2021

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

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This Week's News: 2021/08/11

In This Week's News, while celebrating the inarguable growth of programmatic advertising, we'll explore the release of Snapchat's "My Places" feature, and cover the anticipated range of digital wellbeing features and safeguards across Google Properties to protect users under the age of 18.

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This Week's News: 2021/08/04

In This Week's News, we'll explore topics around our beloved social platforms where our industry giants bring on a spike in ad prices, TikTok changes their monetization and product features, and Twitter’s Shop Module pilot surprises domestic English-language users on iOS with carousels of products

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This Week's News: 2021/07/28

In this Week's News, we explore the new changes that drove interest in Snapchat and Twitter, some solutions to keep our first-party data solutions safe, and how influencer marketing is performing compared to social network advertising in 2021.

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This Week's News: 2021/07/21

In This Week's News, we take a look at the top global eCommerce markets, welcome TikTok's new native ad format with duet capabilities, and learn how we can prepare our platforms for Facebook Pay.

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This Week's News: 2021/07/13

In This Weeks News, we scout socials with Reddit in Australia, YouTube's new Shorts, and changes in Facebook's audiences as a result of the Apple iOS 14.5 release and its app tracking transparency feature.

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This Week's News: 2021/07/07

In This Weeks News, we explore WooCommerce’s integration with Google Shopping, new ways to buy premium video views on Twitter, and Instagram's revenue-sharing tests.

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This Week's News: 2021/06/30

In This Week's News, we explore recent reports covering the rise of Snapchat, ‘Feel good’ spending, and Cybersecurity breaches.

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This Week's News: 2021/06/23

In This Week's News, we explore estimates just released by GroupM's Business Intelligence unit, Google's new “Inaccurate availability” policy, and prepare our platforms for Twitter's Super Follows and Ticketed Spaces.

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This Week's News: 2021/06/16

In This Week's News, we explore the vast opportunities offered by connected packaging, the increasing number of Canadians prioritizing convenience over safety, and take a look at Disney & Facebook's growing (or shrinking) userbases.

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Full-Screen Ads Arrive on Twitter

In this Week's News, we dive into new and emerging ad formats ranging from OOH to eCommerce and social media.

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This Week's News 2021/06/01

In This Week's News, we celebrate the expansion of Shopify’s Shop Pay to all Shopify merchants selling on Google later this year, and with social media spend up 60% year-over-year, is it time our industry starts branching out into new ad formats such as virtual out-of-home?

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This Week's News: 2021/05/26

In This Week's News, you'll find the treasure trove of Google I/O 2021 Highlights, New releases from Instagram, and how to use CTV to increase reach and drive results.

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This Week's News: 2021/05/19

In this Week's News, we watch TikTok grow to surpass Snapchat in total US users, explore another tool we can use to validate structured data and gain some insight into Twitter's proposed tiered structure.

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This Week's News 2021/05/12

In This Week's News, we uncover recent findings from this year's NewFronts event, explore upcoming changes to Display & Video 360, and learn how Google works to help legitimate sites rank better and help support safe searching.

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This Week's News: 2021/05/05

In This Week's News, we brace ourselves for the unfamiliar switch from Verizon Media to Yahoo, prepare ourselves for the threat of ad fraud, and learn how The Sway Effect Index will shine a light on who and what is “holding sway”.

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This Week's News: 2021/04/28

In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.

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This Week's News: 2021/04/21

In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for "screen-free" campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies.

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This Week's News: 2021/04/13

In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.

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This Week's News: 2021/04/06

In This Week's News, we uncover emerging platform Clubhouse, explore valuable TikTok statistics, and celebrate the launch of a new end-to-end connected TV buying and attribution system from tvScientific.

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This Week's News: 2021/03/31

In This Week's News, we'll explore the world of omnichannel marketing as we anticipate the release of a series of pandemic-inspired developments through Google and cheer on Amazon's opportunity to secure a commanding position in the future of TV ad sales.

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This Week's News: 2021/03/23

In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.

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This Week's News: 2021/03/17

In This Week's News, we welcome new perspectives as Fox focuses on ad-supported rather than SVOD platforms, and Amazon presenting a 66% Growth in annual advertising revenue, in addition to Smart Communications’ new research report, revealing opportunities for businesses to continue to evolve and ultimately achieve a greater competitive edge.

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This Week's News: 2021/03/10

In This Week's News, With insights pointing towards the holistic and integrated management of all TV to Ad Fraud prevention - this week we're looking to the future and making an effort to ensure our industry is set for success!

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This Week's News: 2021/03/03

In This Week's News, we address Facebook's Australian news stand-off, Roku and blossoming Nielson's, and the IDFA Going Away.

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This Week's News: 2021/02/24

In This Week's News, we uncover the rise of AI-Driven Mood targeting alongside the return of digital audio and Facebook disallowing users in Australia from viewing or sharing news.

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