Hotspex Media Team

Blog Posts

This Week's News: 2021/06/23

In This Week's News, we explore estimates just released by GroupM's Business Intelligence unit, Google's new “Inaccurate availability” policy, and prepare our platforms for Twitter's Super Follows and Ticketed Spaces.

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This Week's News: 2021/06/16

In This Week's News, we explore the vast opportunities offered by connected packaging, the increasing number of Canadians prioritizing convenience over safety, and take a look at Disney & Facebook's growing (or shrinking) userbases.

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This Week's News: 2021/06/09

In this Week's News, we dive into new and emerging ad formats ranging from OOH to eCommerce and social media.

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This Week's News 2021/06/01

In This Week's News, we celebrate the expansion of Shopify’s Shop Pay to all Shopify merchants selling on Google later this year, and with social media spend up 60% year-over-year, is it time our industry starts branching out into new ad formats such as virtual out-of-home?

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This Week's News: 2021/05/26

In This Week's News, you'll find the treasure trove of Google I/O 2021 Highlights, New releases from Instagram, and how to use CTV to increase reach and drive results.

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This Week's News: 2021/05/19

In this Week's News, we watch TikTok grow to surpass Snapchat in total US users, explore another tool we can use to validate structured data and gain some insight into Twitter's proposed tiered structure.

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This Week's News 2021/05/12

In This Week's News, we uncover recent findings from this year's NewFronts event, explore upcoming changes to Display & Video 360, and learn how Google works to help legitimate sites rank better and help support safe searching.

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This Week's News: 2021/05/05

In This Week's News, we brace ourselves for the unfamiliar switch from Verizon Media to Yahoo, prepare ourselves for the threat of ad fraud, and learn how The Sway Effect Index will shine a light on who and what is “holding sway”.

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This Week's News: 2021/04/28

In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.

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This Week's News: 2021/04/21

In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for "screen-free" campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies.

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This Week's News: 2021/04/13

In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.

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This Week's News: 2021/04/06

In This Week's News, we uncover emerging platform Clubhouse, explore valuable TikTok statistics, and celebrate the launch of a new end-to-end connected TV buying and attribution system from tvScientific.

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This Week's News: 2021/03/31

In This Week's News, we'll explore the world of omnichannel marketing as we anticipate the release of a series of pandemic-inspired developments through Google and cheer on Amazon's opportunity to secure a commanding position in the future of TV ad sales.

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This Week's News: 2021/03/23

In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.

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This Week's News: 2021/03/17

In This Week's News, we welcome new perspectives as Fox focuses on ad-supported rather than SVOD platforms, and Amazon presenting a 66% Growth in annual advertising revenue, in addition to Smart Communications’ new research report, revealing opportunities for businesses to continue to evolve and ultimately achieve a greater competitive edge.

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This Week's News: 2021/03/10

In This Week's News, With insights pointing towards the holistic and integrated management of all TV to Ad Fraud prevention - this week we're looking to the future and making an effort to ensure our industry is set for success!

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This Week's News: 2021/03/03

In This Week's News, we address Facebook's Australian news stand-off, Roku and blossoming Nielson's, and the IDFA Going Away.

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This Week's News: 2021/02/24

In This Week's News, we uncover the rise of AI-Driven Mood targeting alongside the return of digital audio and Facebook disallowing users in Australia from viewing or sharing news.

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