Hotspex Media Team

Blog Posts

This Week's News: 2021/09/22

In This Week's News, we take a look at Google's plans to add free, ad-supported streaming TV channels to Google TV, explore a plethora of Facebook's upcoming Personalized Experience tools, and dive into the digital revolution that is the Metaverse.

Read Story

This Week's News: 2021/09/15

In This Week's News, we applaud TikTok's new “Well-Being Guide” in its Safety Center, get a first glance at Facebook's new automated marketing tool called "Ad Strategies", and learn how advances in programmatic offerings are helping to bring back out-of-home (OOH) media segments.

Read Story

This Week's News: 2021/09/08

In This Week's News, we watch TikTok's watch time surpass another platform, prepare for the end of Google's Expanded Text Ads, and welcome the launch of AnalyticsIQ’s e-commerce store for audience data.

Read Story

This Week's News 2021/09/01

In This Week's News, we watch Shopify take on another social channel, learn the ways of Google's updated method of generating titles for web pages, and get a glimpse into the future of OOH advertising.

Read Story

This Week's News: 2021/08/25

In This Week's News, We explore the new advertising solutions from Afterpay, learn how anyone can build AR effects using TikTok's new creative toolset called TikTok Effect Studio, and walk down "Marketing Memory Lane" as a few pieces of ‘old’ marketing tech make a comeback in 2021.

Read Story

This Week's News: 2021/07/17

In This Week's News, we watch the continued growth of Amazon, learn about Google's new reporting tool for indexing bugs, and celebrate a first-of-its-kind partnership between Flybuys and The Trade Desk that will grant insight into offline and online sales.

Read Story

This Week's News: 2021/08/11

In This Week's News, while celebrating the inarguable growth of programmatic advertising, we'll explore the release of Snapchat's "My Places" feature, and cover the anticipated range of digital wellbeing features and safeguards across Google Properties to protect users under the age of 18.

Read Story

This Week's News: 2021/08/04

In This Week's News, we'll explore topics around our beloved social platforms where our industry giants bring on a spike in ad prices, TikTok changes their monetization and product features, and Twitter’s Shop Module pilot surprises domestic English-language users on iOS with carousels of products

Read Story

This Week's News: 2021/07/28

In this Week's News, we explore the new changes that drove interest in Snapchat and Twitter, some solutions to keep our first-party data solutions safe, and how influencer marketing is performing compared to social network advertising in 2021.

Read Story

This Week's News: 2021/07/21

In This Week's News, we take a look at the top global eCommerce markets, welcome TikTok's new native ad format with duet capabilities, and learn how we can prepare our platforms for Facebook Pay.

Read Story

This Week's News: 2021/07/13

In This Weeks News, we scout socials with Reddit in Australia, YouTube's new Shorts, and changes in Facebook's audiences as a result of the Apple iOS 14.5 release and its app tracking transparency feature.

Read Story

This Week's News: 2021/07/07

In This Weeks News, we explore WooCommerce’s integration with Google Shopping, new ways to buy premium video views on Twitter, and Instagram's revenue-sharing tests.

Read Story

This Week's News: 2021/06/30

In This Week's News, we explore recent reports covering the rise of Snapchat, ‘Feel good’ spending, and Cybersecurity breaches.

Read Story

This Week's News: 2021/06/23

In This Week's News, we explore estimates just released by GroupM's Business Intelligence unit, Google's new “Inaccurate availability” policy, and prepare our platforms for Twitter's Super Follows and Ticketed Spaces.

Read Story

This Week's News: 2021/06/16

In This Week's News, we explore the vast opportunities offered by connected packaging, the increasing number of Canadians prioritizing convenience over safety, and take a look at Disney & Facebook's growing (or shrinking) userbases.

Read Story

This Week's News: 2021/06/09

In this Week's News, we dive into new and emerging ad formats ranging from OOH to eCommerce and social media.

Read Story

This Week's News 2021/06/01

In This Week's News, we celebrate the expansion of Shopify’s Shop Pay to all Shopify merchants selling on Google later this year, and with social media spend up 60% year-over-year, is it time our industry starts branching out into new ad formats such as virtual out-of-home?

Read Story

This Week's News: 2021/05/26

In This Week's News, you'll find the treasure trove of Google I/O 2021 Highlights, New releases from Instagram, and how to use CTV to increase reach and drive results.

Read Story

This Week's News: 2021/05/19

In this Week's News, we watch TikTok grow to surpass Snapchat in total US users, explore another tool we can use to validate structured data and gain some insight into Twitter's proposed tiered structure.

Read Story

This Week's News 2021/05/12

In This Week's News, we uncover recent findings from this year's NewFronts event, explore upcoming changes to Display & Video 360, and learn how Google works to help legitimate sites rank better and help support safe searching.

Read Story

This Week's News: 2021/05/05

In This Week's News, we brace ourselves for the unfamiliar switch from Verizon Media to Yahoo, prepare ourselves for the threat of ad fraud, and learn how The Sway Effect Index will shine a light on who and what is “holding sway”.

Read Story

This Week's News: 2021/04/28

In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.

Read Story

This Week's News: 2021/04/21

In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for "screen-free" campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies.

Read Story

This Week's News: 2021/04/13

In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.

Read Story

This Week's News: 2021/04/06

In This Week's News, we uncover emerging platform Clubhouse, explore valuable TikTok statistics, and celebrate the launch of a new end-to-end connected TV buying and attribution system from tvScientific.

Read Story

This Week's News: 2021/03/31

In This Week's News, we'll explore the world of omnichannel marketing as we anticipate the release of a series of pandemic-inspired developments through Google and cheer on Amazon's opportunity to secure a commanding position in the future of TV ad sales.

Read Story

This Week's News: 2021/03/23

In This Week's News, we get a glimpse into the future of AI in advertising, a peek into the growth and expansion of YouTube, and the amalgamation of live streaming and social commerce.

Read Story

This Week's News: 2021/03/17

In This Week's News, we welcome new perspectives as Fox focuses on ad-supported rather than SVOD platforms, and Amazon presenting a 66% Growth in annual advertising revenue, in addition to Smart Communications’ new research report, revealing opportunities for businesses to continue to evolve and ultimately achieve a greater competitive edge.

Read Story

This Week's News: 2021/03/10

In This Week's News, With insights pointing towards the holistic and integrated management of all TV to Ad Fraud prevention - this week we're looking to the future and making an effort to ensure our industry is set for success!

Read Story

This Week's News: 2021/03/03

In This Week's News, we address Facebook's Australian news stand-off, Roku and blossoming Nielson's, and the IDFA Going Away.

Read Story

This Week's News: 2021/02/24

In This Week's News, we uncover the rise of AI-Driven Mood targeting alongside the return of digital audio and Facebook disallowing users in Australia from viewing or sharing news.

Read Story