Back to Blog

LinkedIn Announces New Updates for Audience Network Campaigns

LinkedIn Announces New Updates for Audience Network Campaigns
Hotspex Media Team

LinkedIn Announces New Updates for Audience Network Campaigns

TLDR
  • LinkedIn has announced some new updates to its Audience Network ads, which will make it easier to connect with LinkedIn users outside of the app.
Brief

LinkedIn’s Audience Network enables you to expand your campaigns to third-party websites that have partnered with LinkedIn to display LinkedIn ads. That can help to boost your brand awareness among professionals, with millions of exposure opportunities across the web. And now, LinkedIn’s added some tweaks to improve the display of your Audience Network content. LinkedIn’s also rolling out new formats for Audience Network ads, with advertisers now able to run Video and Carousel Ads, in addition to Single Image promotions.

The Open Marketplace Is Democratizing TV Advertising

TLDR
  • The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can deliver. Combined with new programmatic protocols and ad serving technology that’s finally delivering the transparency, control and security digital advertisers have come to expect, the open CTV ad exchange is about to democratize TV advertising in an exciting way.
Brief

By the end of this year, eMarketer says more than half of all US households will be cord cutters. And as viewers spend more time in streaming environments, eMarketer says the CTV ad market will continue to see strong growth. Even the major subscription-based video on demand (SVOD) platforms are now introducing ad-supported tiers, and as inventory liquidity grows, more will find its way into the open exchange. All of this adds up to a tremendous influx of high-quality addressable CTV inventory for advertisers to target.

Marketing Briefing: TikTok’s Smart Performance Campaigns show platform’s automation push

TLDR
  • TikTok has not only launched its shopping capabilities, self-serve dashboard and search ads, but also rolled out its artificial intelligence-driven Smart Performance Campaigns. 
Brief

TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which essentially requires you to put your trust into TikTok’s machine learning systems for full ad targeting and optimization. With machine learning processes getting smarter, more platforms are not offering more automated campaign solutions, and TikTok’s new option aims to make i as simple as possible, via a ‘completely hands off’ process. It’s a big ask to get marketers to put all of their trust into an automated campaign process like this, but again, these systems are getting much smarter, and many performance advertisers now recommend trusting in automated targeting systems, to a larger degree, to improve campaign results.

  • Read the full article from Digiday

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Meet Jesse, Engineering Manager at Hotspex Media

Meet Jesse, Engineering Manager at Hotspex Media

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

Read Story
Personalized Ads Are Losing People’s Trust  — Reticle Offers a Different Approach

Personalized Ads Are Losing People’s Trust — Reticle Offers a Different Approach

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

Read Story
Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

As industries face rising costs and uncertain economic conditions, many businesses are looking at cutting back their advertising spend. Retail, consumer electronics, media, and automotive are among the industries expecting ad spend reductions due to tariffs and shifting market dynamics. At Hotspex Media, we believe in making every dollar work harder—especially during these uncertain times. We focus on optimizing your media spend to ensure maximum impact.

Read Story