LinkedIn Adds Product Listings on Profiles, New Engagement Options to Build Your Brand Presence
- LinkedIn’s adding a new product showcase element on user profiles, enabling users to highlight specific products and projects that they’ve worked on in different roles, while it’s also updating its Newsletter functionality with some additional connection features.
This new option is an extension of the same, which will give users more ways to show their expertise, while also helping LinkedIn expand its data banks, with info on people, companies and products all being gathered within the app. That could open up new marketing opportunities, through direct promotion of product pages for example, while it will also give LinkedIn more specific insight into the products that people work on under varying job titles. That’ll provide more data points to match users with relevant job openings and career paths, and this extra display capacity will also put more onus on brands to include product pages in their listings, so that people can then include them in their experience.
- Read the full article from Social Media Today
Google offers to let ad rivals place YouTube ads in EU antitrust probe
- Google parent Alphabet (GOOGL.O) has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine.
The EU competition watchdog singled out Google's requirement that advertisers use its Ad Manager to display ads on YouTube and potential restrictions on the way in which rivals serve ads on YouTube. It is also looking into Google's requirement that advertisers use its services Display & Video 360 and Google Ads to buy YouTube ads. The company will however need to offer more than just the YouTube remedy to address other concerns in order to get a deal, the people said, adding that talks seemed to be on the right track.
- Read the full article from Reuters
Meta, TikTok, Google and Twitter All Getting ready to Signal-On to New Misinformation Guidelines in Europe
- Meta, Twitter, Google, Microsoft and TikTok are all planning to signal on to an up to date model of the EU’s ‘anti-disinformation code’, which is able to see the implementation of latest necessities, and penalties, in coping with misinformation.
Amid ongoing debate across the impression of misinformation shared on-line, and the position that social media, specifically, performs within the unfold of false narratives, a brand new anti-disinformation push in Europe may play a giant position in bettering detection and response throughout the largest digital media platforms. The push would see an enlargement of the instruments at the moment utilized by social platforms to detect and take away misinformation, whereas it might additionally see a brand new physique shaped to set guidelines round what classifies as ‘misinformation’ on this context, which may take a number of the onus on this off the platforms themselves. The brand new laws will ultimately be integrated into the EU’s Digital Companies Act, which is able to power the platforms to take relative motion, or danger dealing with fines of as much as 6% of their world turnover.
- Read the full article from RedMention