Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform
TLDR
- Formerly called AAP, or Amazon Advertising Platform, Amazon DSP (Demand-Side Platform) is a dynamic system that allows brand advertisers to reach audiences on and off Amazon in a customizable way.
Brief
This feature is essential to helping brands capture new leads on apps and third-party sites along with Amazon’s own storefront. One of the great advantages our brands enjoy about Amazon DSP is the ability to customize every type of creative that brands want to use in their advertising. DSP offers really amazing insights into the performance of each type of creative, as well as the correct format for creatives that will reap the biggest rewards.
- Read the full article from Acadia
With podcast advertising maturing, more mainstream brands want in on growth
TLDR
- Podcast advertising is maturing, both in terms of measurement capabilities and audience sizes and more later stage brands are taking notice.
Brief
Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say. The podcast advertising industry is poised for growth among brand advertisers, especially as diversification of media spend continues to be a topic of conversation throughout the industry. This year, podcast advertising is expected to account for $2.25 billion of ad spend and grow to $3.53 billion by 2026, according to Insider Intelligence. Even with economic uncertainty putting marketing budgets under intense scrutiny, podcast ad buyers said in February they had yet to see a slowdown.
- Read the full article from Digiday
Instagram Adds Reminder Ads and Promoted Results in Search
TLDR
- Instagram’s launching two new ad options, with Reminder Ads, that enable users to opt into alerts ahead of an event, and ads in search results, helping to better connect with users in a discovery mindset.
Brief
Once a user opts-in via the ad CTA, they’ll then receive three subsequent notifications of that event, with the first coming a day before, then another 15 minutes ahead of the start time, with a final alert as it begins. Which will ensure that you don’t miss out – and while three reminders may seem a little much, if you’re really keen (or forgetful), it could be of benefit. Instagram’s also launching new ads in search results, helping to connect with users based on contextual keywords.
- Read the full article from Social Media Today
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