After growing over 100% year over year, Toronto-based digital media agency, Hotspex Media, follows up record growth with industry-wide recognition of its corporate culture.
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In this week's news, Instagram has added search ads placement into its Marketing API, Google has unveiled its groundbreaking plans to enhance paid search through the power of generative AI, and an in-depth exploration of the market, strategies, and emerging trends has uncovered the immense potential of cross-platform and mobile advertising.
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In this week's news, Meta sheds light on its advancing AI ad targeting process, yielding improved ad performance; the TV upfronts present notable enhancements to targeting and programmatic strategies, while emphasizing the increasing role of critical data pillars in boosting brands' confidence in CTV.
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In this week's news, Telly offers free TV subsidized by advertisers, Google combines AI and ads in search, and retail media with Amazon challenges traditional digital ad channels.
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In this week's news, Meta is seeking to incorporate shopping elements into Facebook and Instagram ads, while ad-supported streamers, platforms, and publishers at NewFronts day one are focusing on targeting Gen Z and diverse audiences, and Pinterest has partnered with Amazon to launch a third-party advertising program.
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In this week's news, LinkedIn has unveiled new updates for Audience Network Campaigns, the Open Marketplace is bringing democratization to TV advertising, and TikTok's automation push is showcased through their Smart Performance Campaigns in the latest Marketing Briefing.
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Discover the benefits of audience segmentation and how to create effective segmentation strategies that engage your target audience
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