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Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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#StopHateForProfit

Facebook has come under increased scrutiny for allowing the spread of racist, violent, and verifiably false content across its platform.

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Micro-Moments in Mobile Marketing

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

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Understanding the Neural Network

Understand the basics of Neural Networks and how they're used in handwriting and speech recognition, analyzing visual imagery, video processing, anomaly detection, and more.

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The Mobile App Lifecycle Marketing Guide

Understand the stages of an app's lifecycle and learn tips & tricks as to how you can promote your app through a Google Apps Campaign.

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The Benefits of Being Certified

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

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Standing Out in COVID’s Sea of Sameness

Getting lost in COVID’s Sea of Sameness? Here are three principles to uphold brand distinctiveness at this critical time.

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