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Making Ads Matter

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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Why Meta Is Investing Big In Business Messaging

In This Week's News, Meta Is Investing Big In Business Messaging and Introduces Facebook Reels API, and LinkedIn Shares InMail Best Practices to Help Maximize Your Response Rates.

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Snap Highlights the Value and Opportunities of AR in New Report

In This Week's News, Snap Highlights the Value and Opportunities of AR in a New Report, Google Announces Search Insights ‘Search On 2022’ Event, and Roblox Is Testing Dynamic Billboards in the Metaverse With Its New Ad Platform.

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Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

In This Week's News, Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram, Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools, and We Learn Why Roku Is Hopping On Shopping.

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The Beauty of Back-to-School

How much can contextual advertising influence back-to-school purchasing decisions? A LOT. Get ahead of your competition with the power of perfectly aligned programmatic placements from Hotspex Media.

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New Report Show That Reels are Generating the Most Reach on Instagram

In This Week's News, New Report Show That Reels are Generating the Most Reach on Instagram, We Learn About the Impact and Rise of Virtual Influencers and Their Role in the Metaverse, and Instacart Partners with Lizzo for the Most Extensive Campaign to Date.

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TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations

In This Week's News, TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations, Google plans new updates to reduce low-quality and unoriginal content in search results, and YouTube’s New Podcasts Platform is Now Live for Some US Customers.

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