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Making Ads Matter

Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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This Week's News: 2021/12/01

In This Week's News, we wonder how Facebook’s cryptocurrency project will continue with the departure of David Marcus, celebrate the launch of Tesco's new media and insights platform, and examine the decline of this year's Cyber Week online spending patterns.

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This Week's News: 2021/11/24

In This Week's News, we learn how Google can help improve digital conversations and self-service experiences, the importance of the Professional Certification Program, and the continued growth of Connected TV.

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This Week's News: 2021/11/10

In This Week's News, we prepare ourselves for the launch of the new Google Partners program, learn why Facebook will limit ad targeting for politics, and why YouTube is removing their dislike button.

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This Week's News: 2021/11/03

In This Week's News, we explore how user trust in social media platforms could affect engagement with ads, uncover some new changes that are making their way into the Google platform, and learn how Netflix and YouTube are dominating in the share of time spent watching.

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This Week's News: 2021/10/28

In This Week's News, we're updated on Google's 'long-term opportunity' in commerce, Amazon's efforts to reinvent the radio, and BT’s new digital advertising platform.

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This Week's News: 2021/10/21

This Week's News, we welcome a series of social updates including New Features for Reels and Feeds within Instagram, the launch of Facebook's long-awaited digital wallet, and Walmart's new text-to-shop tool.

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