Newsroom

Recent events have brought brand safety into the spotlight, revealing how easily ads can end up in unexpected or unsuitable places. At Hotspex Media, we understand that effective brand safety is crucial for successful digital advertising. As a leading digital media buying service provider, we prioritize ensuring your ads are strategically placed and aligned with your brand's values.

Following Elon Musk's antitrust lawsuit against the World Federation of Advertisers (WFA), right-wing platforms like Rumble and News Corp are joining the fray, challenging the GARMs influence and questioning its alleged political bias. Hotspex President, Josh Rosen, shared his insights on the matter, emphasizing that the outcome of upcoming U.S. elections could significantly shift the landscape.

In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance. 

In the fast-changing world of digital advertising, adapting to industry shifts is essential. At Hotspex Media, we’re embracing a multi-DSP (Demand Side Platform) strategy to stay ahead. With Google’s ongoing adjustments to cookies, it’s more important than ever to diversify and explore new platforms. By using multiple DSPs, we can achieve broader reach, optimized performance, and resilience against industry changes. Our proactive approach ensures long-term success for our clients.

This summer, Mucho Burrito, a beloved Mexican fast food chain, launched its "Love Mucho" campaign, aiming to forge deeper emotional connections with its audience. The driving force behind this campaign? Hotspex Media's innovative tool, Reticle AI.

AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.