Back to Blog

Pluto TV Co-Founder Launches Telly, the Ultimate Free Television Upgrade for the Living Room

Pluto TV Co-Founder Launches Telly, the Ultimate Free Television Upgrade for the Living Room
Hotspex Media Team

Pluto TV Co-Founder Launches Telly, the Ultimate Free Television Upgrade for the Living Room

May 15, 2023 | PR Newswire

TLDR
  • Telly aims to revolutionize the advertising and marketing industry by offering a free 55" 4K HDR television that is fully subsidized by advertisers.
  • Advertisers can leverage the connected TV ad market and engage consumers with greater control and interactivity without disrupting the TV viewing experience.
Brief

Telly, a company that developed the first Dual Screen Smart TV, has emerged from stealth and introduced a groundbreaking free 55" 4K HDR television with an integrated second smart screen. The TV combines cinematic picture quality with a separate built-in Smart Screen seamlessly integrated with a premium sound bar. Telly aims to revolutionize the industry's business model by enabling advertisers to fully subsidize the cost of the TV for the consumer, and deliver it completely for free. The company has opened reservations for the first 500,000 free units, set to be shipped this summer. Telly intends to transform the living room into a truly Smart TV, offering features like a smart screen, video calling, video games, music, voice assistant, and fitness programs.


Google I/O and the Coming AI Battles

Monday, May 15, 2023 | Stratechery

TLDR
  • Google's hybrid approach to generative AI and search involves placing generated text at the top for non-commercial searches and prioritizing ads for commercial searches, aiming to strike a balance between AI capabilities and the profitability of search ads.
Brief

Google's February keynote in Paris was seen as a panicked response to Microsoft's GPT-powered Bing announcement. The presentation was poorly executed, but it highlighted Google's struggle with AI, despite the company's historical focus on the technology. However, Google managed to combine its AI capabilities with urgency and aggressiveness at the Google I/O event, demonstrating its determination to respond to the threat. Google introduced generative AI into its search results, with ads still receiving top billing for commercial searches. This approach was seen as more compelling than Microsoft's Bing Chat integration. The use of generative AI in search poses challenges and opportunities for Google's business model. AI is considered a sustaining technology for all of Big Tech, including Google, but the disruptive potential of generative AI in search remains. AI is seen as a sustaining innovation rather than a Technological Revolution, and Google's launch of Bard, its ChatGPT competitor, faced regulatory concerns in Europe and Canada.

How marketers should rethink digital ad channels, based on our forecast data

May 16, 2023 | eMarketer

TLDR
  • Search advertising is growing slower due to a "gloomy outlook for Google." Retail media will support search growth with a rate of 18.7%.
  • Retail media is the only metric where digital ad spending will accelerate, reaching $45.15 billion this year. Amazon dominates retail media but will see a declining market share.
Brief

Total media ad spending in the US is predicted to reach over $350 billion this year, with a slow growth rate of 3.8%. Traditional media ad spend will decrease by 6.3%, while digital ad spend is set to surpass $260 billion for the first time. Display advertising is projected to grow by 7.9%, driven by connected TV (CTV) at 21.2% growth, while social media ad spend will only increase by 3.4%. Retail media is expected to experience substantial growth at 18.7%. The dominance of the Google-Meta duopoly in the digital ad market may be challenged by Amazon in the future.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

Read Story
DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

Read Story
 DEI+ Campaign Spotlight: R/GA "Gentle Giant"

DEI+ Campaign Spotlight: R/GA "Gentle Giant"

This week's DEI+ Campaign Spotlight:bulb: discusses the "Love Lives On" short film series, which is part of the ongoing "Love Has No Labels" campaign by The Ad Council and R/GA. The series aims to promote love, allyship, and support for marginalized communities while addressing issues of hate, bias, and discrimination. The main focus is on the anthem film "Gentle Giant," which tells the story of Bridgett Floyd, sister of George Floyd, whose murder by Minneapolis police sparked the Black Lives Matter movement. How was this campaign a successful one? "Gentle Giant" used intentional storytelling and emphasis on the power of humanity to connect with the audience. It highlights how love and actions inspired by love can bring about meaningful change in society. The film amplifies the voice of George Floyd's sister and advocates for education and action against racial discrimination and injustice.

Read Story