Tune into the InspiredInsider podcast as Hotspex's President, Josh Rosen, sits down with Dr. Jeremy Weisz to explore the dynamic world of digital advertising!
Discover how Hotspex has been instrumental in helping companies thrive online, from the early days of Wave Digital Media to our latest innovation, Reticle AI. Join us for an engaging conversation filled with insights into our business model, platform recommendations, and the future of digital marketing.
Check out the full episode here.
AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.
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Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.
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As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?
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