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Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users
Hotspex Media Team

Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

TLDR
  • Meta’s upping its data privacy processes for young users, with new restrictions on how teens can be targeted by ads in its apps, and new control options that will enable teens to opt out of ad topics.
Brief

First off, on ad targeting limits, following on from its already established restrictions on targeting younger users, which remove interest and activity as parameters for these audiences, Meta will now also remove gender as an option for advertisers to reach teens. That’ll further limit advertiser capacity to focus their ads based on specific targeting, while Meta’s also removing in-app engagement like following certain Instagram profiles or Facebook Pages as a measure to inform the ads that teens see. In addition to this, Meta’s also rolling out new options that will enable teen users to control the ads they see in its apps.

Ad spending on TikTok defies advertising slowdown

TLDR
  • Every downturn is good for someone, take TikTok, for instance. Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. 
Brief

TikTok is fast becoming a mainstay on the media plans for many advertisers. Granted, it isn’t as big an investment for these advertisers as Facebook or Instagram. But where advertising on those platforms is slowing (and in some cases in actual decline), the complete opposite is happening on TikTok. Why? Because more often than not the money that would’ve gone to those platforms is now going to TikTok. And it’s not hard to see why.

How Programmatic OOH Can Reignite The Cross-Channel Customer Journey

TLDR
  • Google recently announced the addition of out-of-home (OOH) ads into the company’s Display & Video 360 end-to-end campaign management platform.
Brief

This programmatic OOH push will be a welcome one for marketers. According to eMarketer, a mere 15.6% of digital OOH ads are purchased programmatically today. But, by 2024, eMarketer predicts 25.5% of digital OOH will be purchased in this way. Programmatic OOH paired with new cross-channel management capabilities means prospects can now be served OOH ads on their actual journey to the store as part of a more holistic marketing strategy. 

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