Meta’s Updating the Terminology for Accounts Reached within Ad Campaigns
TLDR
- This is a seemingly minor update, though the impacts could be relevant within your ad reporting.
Brief
Today, Meta has announced an update to the terminology that it uses to display performance metrics, with the term ‘people’ being updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. So it comes down to whether their accounts are connected or not in Meta’s back-end. Which, you would assume, most user profiles are, but Meta hasn’t provided any additional information on the number of accounts that are linked or not, which does make these stats a little opaque. For example, instead of your stats saying that your ad reached ‘1,000 people’, it’ll now say your ad reached ‘1,000 Accounts Center accounts’. That seems to imply linked accounts specifically, but that’s not the case.
- Read the full article from Social Media Today
Changes to audience targeting: Google Ads will no longer support similar audiences
TLDR
- Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting.
Brief
Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. With common online marketing approaches becoming more restricted, growing your business requires new, more durable strategies. The best way to stay ahead of these shifts is through automation, which helps you reach relevant audiences and measure results, in privacy-centric ways.
- Read the full article from Google
Ad spending forecast to grow 6% in 2023 as digital priorities shift
TLDR
- An overarching theme is how budget shifts within digital marketing are likely to have a bigger impact on the landscape in 2023 than the years-long shift away from offline channels.
Brief
The Winterberry Group’s report pushes back against some of the grimmer trends seen in the second half of 2022, when the industry began losing steam. Inflation and economic woes have put a strain on the industry, leaving some in fear of what 2023 will hold. While digital growth is likely to decelerate in the months ahead, overall it will remain strong, with certain sectors expected to see significant growth, per the report.
- Read the full article from Marketing Dive
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