Reddit rolls out updates to Ads Manager
TLDR
- Reddit has made a number of updates to the Reddit Ads Manager to improve how advertisers get started with, manage and get the most out of their campaigns.
Brief
These changes serve to benefit all new and existing Reddit advertisers, from enterprise to small business (SMB) clients, and are geared at improving usability of Reddit ads as well as making it easier for new advertisers to test and get support. In an effort to improve the usability and efficiency across campaign planning, setup and management of Reddit ads, the company also added several features that support the launch and management of campaigns. To support advertisers, particularly self-serve clients, as they get started on Reddit, the following improvements have been rolled out to the onboarding experience.
- Read the full article from Ad News
Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting
October 5, 2022| Best SEO Reviews
TLDR
- Meta has advanced its processes, and it’s now trying to make sure that it’s offering extra data-protective options that can assist advertisers maximize their campaigns, whereas additionally aligning with broader business shifts.
Brief
Meta has at present outlined a variety of recent advert measures, starting with a brand new ingredient inside its Advantage advert suite, which includes Meta’s numerous advert automation and AI-based instruments. Meta’s more and more eager to impress its imaginative and prescient of the metaverse future onto anybody who’ll hear, however it’s additionally necessary to notice that the metaverse doesn’t exist, and won’t exist in a fully-functional, interoperable approach for a while. Still, it could be value tuning in, and getting some perception into Meta’s future imaginative and prescient, and the way it pertains to promoting and model attain.
- Read the full article from Best SEO Reviews
Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays
TLDR
- Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.
Brief
Instagram’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed. Instagram’s looking to push even more related businesses at you, stacking ads upon ads. I don’t know how effective that will be, but in theory, it could get your brand in front of interested users based on previous ad engagement. As you can see here, Instagram’s AR ads, built in its Spark AR platform, will invite users to interact with their ad content, which could also include positioning virtual furniture in their home, or test driving a car in the app.
- Read the full article from Social Media Today
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