Back to Blog

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
Hotspex Media Team

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards

TLDR
  • This fall, Las Vegas is set to be home to the world’s largest spherical structure and perhaps, the world’s largest ad opportunity.
Brief

It’s the latest curious out-of-home offering and an example of expanding OOH options for advertisers looking to stand out in a competitive ad market. And brands are rising to the occasion, leveraging everything from aerial banners in the Hamptons to Las Vegas’ newest flashy entertainment venue the MSG Sphere. As advertisers continue to look for ways to differentiate themselves in today’s ad landscape, bounded by a saturated digital marketplace, inflation and rising online ad costs, expect to see more creative approaches to OOH, advertisers say.

  • Read the full article from Digiday

Amplifying Programmatic Podcast Advertising With SXM Media

TLDR
  • Podcast ad revenue is set to hit roughly $4 billion by 2025, driven in large part by programmatic buying.
Brief

There is still some hesitancy among buyers looking for assurances about brand safety, suitable contextual alignments, predictable delivery patterns, measurement and audience targeting all the usual stuff they need in place before scaling their spend. Because songs have set lyrics, it’s relatively easy to determine whether streaming music audio content is brand safe and/or suitable, and then to buy a 15- or 30-second spot in a stream. But podcasts include unfiltered conversations, every episode is different, and there are way more ad format types, some of which are embedded into a show (like a live host-read ad) and others that can be bought programmatically and dynamically inserted.

Meta Adds New Brand Safety Elements to Reassure Ad Partners

TLDR
  • Meta has announced some new ad placement control options, which will provide more assurance for ad partners, and give advertisers more control over brand exposure, including, soon, within Reels, which is fast becoming a bigger ad consideration.
Brief

Meta’s expanded its brand suitability verification for Instagram Feed, with Zefr now also offering this as an additional element within its Meta ad verification offering. That’ll provide another level of reassurance for Meta ad partners, by expanding the availability of the ad controls to more surfaces. Finally, Meta’s also begun testing a new inventory filter option on Reels, expanding the capacity for ad partners to ensure brand safety in content placement.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

As industries face rising costs and uncertain economic conditions, many businesses are looking at cutting back their advertising spend. Retail, consumer electronics, media, and automotive are among the industries expecting ad spend reductions due to tariffs and shifting market dynamics. At Hotspex Media, we believe in making every dollar work harder—especially during these uncertain times. We focus on optimizing your media spend to ensure maximum impact.

Read Story
AI Is Changing How We Do Media, and Hotspex Media is Leading the Way

AI Is Changing How We Do Media, and Hotspex Media is Leading the Way

Artificial Intelligence is no longer a distant concept. It is rapidly becoming a core part of how businesses operate. With more players in the industry formally announcing AI working groups and major investments, the spotlight is now on how media agencies can harness this technology not just to keep pace, but to lead.At Hotspex Media, we’ve been building with AI in mind for years.

Read Story
Moving Forward Together: Empowering Women at Hotspex Media

Moving Forward Together: Empowering Women at Hotspex Media

March is Women's History Month, a time to celebrate the achievements of women and reflect on the strides we continue to make toward equality. This year’s theme, "Moving Forward Together," highlights women who are educating and inspiring the next generations. In honour of Women's History Month, we’re spotlighting a few of these amazing women and sharing their advice for those interested in exploring similar passions, side gigs, or creative projects.

Read Story