Back to Blog

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards
Jay Li

Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards

TLDR
  • This fall, Las Vegas is set to be home to the world’s largest spherical structure and perhaps, the world’s largest ad opportunity.
Brief

It’s the latest curious out-of-home offering and an example of expanding OOH options for advertisers looking to stand out in a competitive ad market. And brands are rising to the occasion, leveraging everything from aerial banners in the Hamptons to Las Vegas’ newest flashy entertainment venue the MSG Sphere. As advertisers continue to look for ways to differentiate themselves in today’s ad landscape, bounded by a saturated digital marketplace, inflation and rising online ad costs, expect to see more creative approaches to OOH, advertisers say.

  • Read the full article from Digiday

Amplifying Programmatic Podcast Advertising With SXM Media

TLDR
  • Podcast ad revenue is set to hit roughly $4 billion by 2025, driven in large part by programmatic buying.
Brief

There is still some hesitancy among buyers looking for assurances about brand safety, suitable contextual alignments, predictable delivery patterns, measurement and audience targeting all the usual stuff they need in place before scaling their spend. Because songs have set lyrics, it’s relatively easy to determine whether streaming music audio content is brand safe and/or suitable, and then to buy a 15- or 30-second spot in a stream. But podcasts include unfiltered conversations, every episode is different, and there are way more ad format types, some of which are embedded into a show (like a live host-read ad) and others that can be bought programmatically and dynamically inserted.

Meta Adds New Brand Safety Elements to Reassure Ad Partners

TLDR
  • Meta has announced some new ad placement control options, which will provide more assurance for ad partners, and give advertisers more control over brand exposure, including, soon, within Reels, which is fast becoming a bigger ad consideration.
Brief

Meta’s expanded its brand suitability verification for Instagram Feed, with Zefr now also offering this as an additional element within its Meta ad verification offering. That’ll provide another level of reassurance for Meta ad partners, by expanding the availability of the ad controls to more surfaces. Finally, Meta’s also begun testing a new inventory filter option on Reels, expanding the capacity for ad partners to ensure brand safety in content placement.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

Read Story
DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

Read Story
 DEI+ Campaign Spotlight: R/GA "Gentle Giant"

DEI+ Campaign Spotlight: R/GA "Gentle Giant"

This week's DEI+ Campaign Spotlight:bulb: discusses the "Love Lives On" short film series, which is part of the ongoing "Love Has No Labels" campaign by The Ad Council and R/GA. The series aims to promote love, allyship, and support for marginalized communities while addressing issues of hate, bias, and discrimination. The main focus is on the anthem film "Gentle Giant," which tells the story of Bridgett Floyd, sister of George Floyd, whose murder by Minneapolis police sparked the Black Lives Matter movement. How was this campaign a successful one? "Gentle Giant" used intentional storytelling and emphasis on the power of humanity to connect with the audience. It highlights how love and actions inspired by love can bring about meaningful change in society. The film amplifies the voice of George Floyd's sister and advocates for education and action against racial discrimination and injustice.

Read Story