By leveraging Vizio’s Inscape Data Services, Verizon Media's TV Tune-In Attribution product can continuously monitor ad exposure and viewer engagement across a variety of devices and furthermore provides marketers with the ability to measure the effectiveness of campaigns in real-time with more granular data.

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.