Vanessa Ekere joined us effective April 2, 2024 in the role of Client Success Manager at Hotspex Media.
We are thrilled to welcome Vanessa onboard. Vanessa was most recently at Initiative and has worked on brands such as HP, Kimberly Clark, RBC and Hennessy throughout her career.
Her strong analytical skills, digital media experience and exceptional client service skills make her a welcome addition to the Hotspex Media team.
Recent events have brought brand safety into the spotlight, revealing how easily ads can end up in unexpected or unsuitable places. At Hotspex Media, we understand that effective brand safety is crucial for successful digital advertising. As a leading digital media buying service provider, we prioritize ensuring your ads are strategically placed and aligned with your brand's values.
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Following Elon Musk's antitrust lawsuit against the World Federation of Advertisers (WFA), right-wing platforms like Rumble and News Corp are joining the fray, challenging the GARMs influence and questioning its alleged political bias. Hotspex President, Josh Rosen, shared his insights on the matter, emphasizing that the outcome of upcoming U.S. elections could significantly shift the landscape.
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In the world of digital advertising, quality placements are becoming increasingly important. Explore the impact of high vs. low-quality ad placements, the cost of poor choices, and strategies for improving your ad performance.
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