Vanessa Ekere joined us effective April 2, 2024 in the role of Client Success Manager at Hotspex Media.
We are thrilled to welcome Vanessa onboard. Vanessa was most recently at Initiative and has worked on brands such as HP, Kimberly Clark, RBC and Hennessy throughout her career.
Her strong analytical skills, digital media experience and exceptional client service skills make her a welcome addition to the Hotspex Media team.
Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators Marketing Innovation Summit @ Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.
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Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise.Curiosity, on the other hand, is a signal that a campaign has truly resonated.
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In a world where retail media networks are booming and every brand is shouting for attention, it’s easy to assume the solution for growth is simply more spend. But for challenger brands, the reality is different. Outshouting the competition rarely works. What matters more is visibility: understanding what’s actually driving results and having a clear, accurate view of performance.
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