Google Launches New ‘Ads Transparency Center’ to Share Info on Campaigns
TLDR
- Google’s looking to provide more transparency on the ads being run across its apps, with the launch of a new Ads Transparency Center, which will provide insight into the details of each organization and campaign.
Brief
The new Google Ads Transparency Center will provide a means to search ads by topic, advertiser or website. You’ll then be able to filter the listings by region, so you can see exactly which ads are being run where, while you’ll also be able to access info on when each campaign previously run, and the ad format/s used. The new insights will ensure more transparency in Google ads, while users will also be able to block or report any ads that they find direct from these listings.
- Read the full article from Social Media Today
Two-Tiered System Could Help Digital Advertising Overcome Conflicting Agendas
TLDR
- Privacy is not the main hurdle to digital advertising’s evolution. Progress and growth depend on resolving the clash between commoditization and differentiation of assets.
Brief
Media owners’ revenues and relationships with audiences have been on a steep decline one that began long before the cookies started being deprecated and even before GDPR went into effect. A thriving network of quality media owners cultivating a safe media and advertising environment is in advertisers’ best interest. But only by creating more direct interaction and collaboration between buyers and sellers can a virtuous cycle of value and growth be kickstarted.
- Read the full article from Ad Exchanger
Meta rolls out AI-driven brand safety and verification tools
TLDR
- Meta launched new inventory filters for Facebook and Instagram for advertisers.
Brief
The tools use a multi-stage AI review system to classify text, photo and video content and are intended to provide more control over the proximity of ads to potentially objectionable content. The controls define high, medium and low-risk content. Advertisers can choose from three settings to control the types of content that appear above and below an ad. Meta has also partnered with data and technology provider Zefr to create an AI-powered tool that can assess video, image, text and audio to report the context in which ads appear on a Facebook Feed. The new tools show Meta looking to shore up advertiser concerns by providing new ways to help classify content and context.
- Read the full article from Marketing Dive
