What Elon Musk’s Twitter takeover means for advertisers
- Following weeks of dramatic developments, Elon Musk on Monday reached an agreement to buy the social media app for roughly $44 billion.
The potential takeover, which has unanimous approval from the board of directors, is expected to close this year and is still subject to regulatory and shareholder sign-off. It also sends mixed signals to advertisers. Twitter has previously been criticized for its toxic nature by brand managers. Opening the discourse flood gates further may push some to the limit at a time when they have no shortage of alternative services to turn to. Musk at the same time has made his distaste for traditional advertising clear. Musk may choose to prioritize more experimental bets and has expressed interest in putting a bigger focus on subscription concepts like the Blue subscription offering.
- Read the full article from Marketing Dive
Meta wants to sell you the Metaverse in its first brick-and-mortar store
- The company formerly known as Facebook is about to have an IRL shop. Meta will open the doors to the Meta Store on May 9.
The company’s debut shopping experience will be located on the Meta Burlingame campus, home of its Metaverse-focused Reality Labs division. Customers can try out Meta’s various hardware at the store, including the Portal, Meta Quest 2 and Meta’s less feature-rich reimagining of Google Glass, Ray-Ban Stories. The company is also revamping Meta.com with a new tab for shopping online so you don’t have to leave your house for a full-featured brand experience.
- Read the full article from TechCrunch
TikTok Introduces Interactive Add-Ons For Ads
- TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads, including popups, gestures, and stickers, to help brands attract and engage viewers.
The social media platform, which currently has more than 1 billion active monthly users, is seeking to provide advertisers with more options for creating audience engagement in a full-screen, sound-on environment. This addition opens a number of creative new options for advertisers, allowing them to enhance their current TikTok ad strategy or implement a new one. According to TikTok, interactive add-ons are compatible with campaigns geared towards app installs, conversion, reach and frequency, traffic, video views.
- Read the full article from Search Engine Journal