TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
TLDR
- TikTok has launched a new, interactive insights platform, which enables you to use a range of filters to discover key data points on your target markets.
Brief
The info could help to guide your strategic approach, and inform your choices. The only drawback right now is that TikTok’s insights database doesn’t seem too deep, so many of the same data points show up in several categories, which means they may not be as specific as you might like. It’s similar to Facebook’s interactive insights tool (also worth a look), which is designed to give you a more customized perspective on key data points, as opposed to more generalized studies and whitepapers that may not be aligned with your needs.
- Read the full article HERE
Google adds customizable ads on search and YouTube
TLDR
- Google unveiled a new ad experience at its keynote conference this week, giving users more control over what ad content they see.
Brief
A new feature will arrive later this year across Google’s suite of apps and websites, including YouTube and Search. Google wants to give consumers more control over their ad experience as it seeks to double down on personalization and privacy. The change follows last month’s update to Google’s Ad Settings that let users begin to limit ads pertaining to certain topics like gambling, alcohol or dating, as well as an antitrust complaint centered on its ad-tech ecosystem. These features will let advertisers apply brand safety categories more consistently across Google properties and help them understand how their brand safety decisions impact ad reach.
- Read the full article HERE
Get started with the new Google Ads scripts experience
TLDR
- Using custom JavaScript code, you can use scripts to change bids, pause ad groups, add keywords, and other common tasks.
Brief
Google's new scripts experience features improved performance, support for campaign bid strategies, and more. Scripts are a flexible, powerful way to make automated changes in your Google Ads account. You’ll now be able to process more entities, meaning campaigns, ad groups and keywords in the same amount of time. In addition, we’ve also improved the script validation process. Validation is a way to simulate the execution of your script meaning that you can check your script for errors and ensure that the output is what you expect before it runs. Going forward, the validation process will make sure that account and campaign limits are respected, keyword bids don’t exceed their campaign budget, URLs are properly formatted, and more.
- Read the full article HERE
