Meta Looks to Integrate Shopping Elements for Facebook and Instagram Ads
TLDR
- Meta is making some changes to Shop ads on Facebook and Instagram, as it moves to make in-stream buying more efficient, and encourage use of its improving AI ad targeting options.
Brief
Meta says that it’s planning to upgrade its in-stream shopping tools with a range of new features, which will see Shop ads integrated into its Advantage portfolio of automated ad solutions. Meta will also enable more businesses to use Shop ads, while it’s also looking to make it easier for US businesses to set up a Shop with in-app checkout ‘so people can complete a purchase on Facebook or Instagram in just a few taps’. That streamlined purchase flow has proven more effective than the click-to-website approach, and within its broader push to facilitate in-stream commerce, Meta’s now making this a more specific focus for retailers in the app.
- Read the full article from Social Media Today
Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
TLDR
- This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows.
Brief
YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. grew twice as fast in the digital video space compared to the overall digital media market in 2022 (up 21% vs. up 11% overall), and digital video advertising is projected to hit $55 billion in 2023, said IAB CEO David Cohen in his welcome remarks, citing findings from IAB’s latest report on video ad spend that will be released on Wednesday. Eighty-five percent of U.S. households have at least one CTV device being used every month up from 80% in 2020, per the pending IAB report.
- Read the full article from DIGIDAY
Pinterest partners with Amazon to launch third-party ad program
TLDR
- Pinterest is teaming up with an e-commerce titan to continue expanding its capabilities as an ad platform.
Brief
The visually-oriented social media network is opening up third-party ad demand, with Amazon as its first partner on Pinterest. Based on its continuing growth as an e-commerce platform, Pinterest will integrate third-party promotions from the Amazon Ads program into its site, with a seamless on-Amazon buying experience for consumers. The companies intend this integration to offer customers an easier way to shop Amazon products on Pinterest by providing current product information, including availability, pricing, imagery and descriptions. The partnership will be a multi-quarter implementation, which is expected to begin rolling out later in 2023.
- Read the full article from Chain Store Age
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