YouTube is testing ads on its short-form answer to TikTok, Shorts
TLDR
- YouTube is starting to test advertisements on Shorts.
Brief
YouTube Shorts is a short-form video feature the company introduced in 2020 that’s similar to what TikTok and Instagram offer. According to Google, YouTube’s Shorts is generating 30 billion daily views, which is four times that of last year’s. YouTube chief product officer Neal Mohan discussed further plans for creators to make money from Shorts. These include adding branded content, making it possible for consumers to shop from a Short, and bringing Super Chat to the service.
- Read the full article from The Verge
LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads
TLDR
- LinkedIn has published a new guide on how to make best use of its Lead Gen Forms ad option, which you can use to gather contact info and insight from LinkedIn users, via simple, auto-populated form pop-ups within your promotions.
Brief
The 17-page guide covers off on the why and how of Lead Gen ads, including tips on how to make the most of your campaigns, and real-world examples from brands who’ve utilized the option. The guide also provides tips on how to work with third-party platforms to maximize your Lead Gen campaigns, with LinkedIn partnering with a range of providers to facilitate broader usage of the option. Finally, LinkedIn provides a range of case studies which outline how brands have made best use of its Lead Gen ads options.
- Read the full article from Social Media Today
Spotify Island Reimagines The Streaming Service As A Video Game Inside Roblox
TLDR
- Spotify has announced Spotify Island, a new location inside Roblox where fans can meet up, take on missions, buy band merch, and celebrate music together in the metaverse.
Brief
Spotify has described the island as as a "paradise of sound" that aims to bring fans and artists closer together. This is Spotify's first big push into gaming (and they are the first streaming music platform to have a live destination inside Roblox) but Spotify and gaming are already connected. Spotify has 2.2 million gaming-related playlists, the company said in a presentation attended by GameSpot. The arrival of Spotify Island in Roblox today, May 3, is Spotify's attempt to reach the next generation of fans.
- Read the full article from Gamespot
