YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads
TLDR
- YouTube has added a new time targeting element to its Masthead Ads, which will enable brands to display their promotions in key times leading up to key events.
Brief
YouTube’s Cost-Per-Hour Masthead enables brands to own the most prominent placement in the app during the hour(s) leading up to, during or after priority moments. It could be a good way to hook into key moments, and build momentum for your campaigns, while also establishing association with key events and subjects. It’s an expansive, but potentially significant targeting option, which could hold appeal for big brands looking to make a big splash around major events and releases.
- Read the full article from Social Media Today
Introducing Bard: What does Google’s answer to ChatGPT mean for SEO?
TLDR
- Google has stolen the limelight from ChatGPT with another artificially intelligent (AI) chat tool: Bard.
Brief
With speculation building that ChatGPT could replace search engines in the near future, Google had to respond sooner or later. The answer arrived in the form of Bard, Google’s own take on an artificial intelligence (AI)-powered chat engine that rivals ChatGPT in every way. That’s not all Google announced, though. The search giant has promised to integrate AI technology deeper into the wider search experience, teasing features that would have a major impact on SEO.
- Read the full article from The Drum
Wendy’s first to test Roku, DoorDash deal around shoppable TV ads
TLDR
- Roku and DoorDash today (Feb. 7) announced a multi-year partnership, according to a press release shared with Marketing Dive. As part of the deal, new and existing Roku account holders can get six months of complimentary DashPass, DoorDash’s membership program.
Brief
Roku and DoorDash have come together to find synergies as they look to boost offerings for advertisers and enrich experiences for consumers. Complimentary DashPass access for six months is the type of perk that digital companies have teamed up to offer consumers as competition has increased across categories like streaming TV and mobile food delivery.In the first year of the partnership, DoorDash will be the exclusive marketplace ad solution for restaurants and grocers on its platform that buy interactive shoppable ads on Roku. The partnership lets merchants place click-to-order offers within Roku ads that they can attribute, target and measure.
- Read the full article from Marketing Dive
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