How brands are responding to the increasing cost of marketing
TLDR
- Inflation isn’t just making goods and services more expensive; it’s also pushing up the cost of reaching the market. Everything it takes to get a message out paper, postage, transportation and ad space has become more expensive in 2022. And that isn’t likely to change any time soon.
Brief
A natural reaction to increased cost is to scale back expenses, and to many organizations, marketing budgets are the first place to cut. Brands that prioritize engaging with consumers stay top of mind and are rewarded with long-term loyalty. This near-term investment will pay long-term dividends when economic circumstances improve.
- Read the full article from Chronicles Live
Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok
TLDR
- Your Facebook feed is getting an update, which, at least in theory, could make it easier to find content from friends and family, while also enabling Meta to show you more recommended content, with a focus on video posts.
Brief
Facebook’s main UI will now be split into a ‘Home’ feed, which will primarily focus on recommended content to keep you entertained, while you’ll also have a new ‘Feeds’ tab, where you’ll be able to view the latest posts in different categories, including ‘Favorites’, ‘Friends’, ‘Groups’, etc. The move shifts the Facebook experience more into line with TikTok, which calls itself an ‘entertainment app’, not a social network. Do Facebook users really want a TikTok-esque experience with Facebook content?
- Read the full article from Social Media Today
What to expect from Netflix’s ad-supported tier
TLDR
- Netflix aims to launch an ad-supported tier in early 2023, executives said when discussing second-quarter earnings results.
Brief
Netflix gave more color on plans to differentiate its hotly anticipated ad-supported tier from the current industry model as it shoots for a debut early next year. A lingering question for Netflix amid the ambitious push into advertising is whether users will bite. Given rising inflation and a worsening macroeconomic picture, a cheaper Netflix might hold appeal, even if the full library isn’t on deck.
- Read the full article from Marketing Dive
