AI

Our Insights Around Artificial Intelligence

The Ironic Magic of Cannes 2024: AI Buzz and Human Connections

Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.

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How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

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Making Ads Matter

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

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Understanding the Neural Network

Understand the basics of Neural Networks and how they're used in handwriting and speech recognition, analyzing visual imagery, video processing, anomaly detection, and more.

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An Introduction to Automated Bids in Google Ads

How campaign managers can efficiently and provide deeper insights around audience breakdown, interaction patterns, and creative preference.

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What is Artificial Intelligence?

The way people describe Artificial Intelligence is confusing – but it doesn't have to be.

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