Back to Blog

Why advertisers need to keep spending in a recession and other effectiveness insights from Analytic Partners

Why advertisers need to keep spending in a recession and other effectiveness insights from Analytic Partners
Hotspex Media Team

Why advertisers need to keep spending in a recession and other effectiveness insights from Analytic Partners

TLDR
  • Brands that cut their marketing budgets during a recession leave themselves at a long-term disadvantage, according to research by Analytic Partners, the data and analytic solutions provider.
Brief

Advertisers often repeat a strategic error whenever a recession, or simply the threat of one, arises. This suggestion was premised on hard data from the “ROI Genome” project, a research effort from Analytic Partners that draws on its work with 1,000+ brands in more than 50 countries over two decades. Collectively, these initiatives involve marketing spend worth hundreds of billions in dollar terms. A related learning emerged from comparing upper-funnel initiatives, which prioritize long-term outcomes like brand awareness, and lower-funnel endeavors, where immediate sales are the main goal.

  • Read the full article from WARC

TikTok Tests Dedicated Shopping Feed with Users in Indonesia

TLDR
  • With TikTok’s parent company ByteDance coming under increased revenue pressure, you can expect to see more eCommerce integrations coming to TikTok very soon, as a means to capitalize on the app’s key opportunity.
Brief

TikTok is now trying out a specific shopping segment, with as much UI priority as its main content streams. There’s also a shopping cart icon in the top right, so you can add items to purchase as you scroll, which points, as noted, to the next evolution for the world-beating video app. TikTok’s been moving in this direction for a while, which essentially follows the same development process that ByteDance has used for the Chinese version of the app, called ‘Douyin’.

How YouTube’s brewing TikTok rivalry could impact mobile video strategies

TLDR
  • Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
Brief

Google this month revealed that YouTube Shorts has 1.5 billion viewers every month, making the short-video service one of the biggest rivals to TikTok worldwide. YouTube introduced its short-video format less than two years ago as TikTok, which is owned by Chinese tech giant ByteDance, emerged as the fastest-growing social media platform worldwide. As the platforms compete for the attention of viewers and the loyalty of content creators, marketers have more choices in the ways they reach consumers. 

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Beyond the Click: Why Great Advertising Leaves a Mark

Beyond the Click: Why Great Advertising Leaves a Mark

Great advertising does more than sell. It connects, inspires, and influences how people think, feel, and act. The most impactful campaigns aren’t just seen, they’re remembered. Whether it’s an emotionally charged narrative, a beautifully crafted visual, or a bold media placement that lands at exactly the right time, great advertising makes people pause, reflect, and engage. It shapes conversations and culture.

Read Story
Meet Jesse, Engineering Manager at Hotspex Media

Meet Jesse, Engineering Manager at Hotspex Media

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

Read Story
Personalized Ads Are Losing People’s Trust  — Reticle Offers a Different Approach

Personalized Ads Are Losing People’s Trust — Reticle Offers a Different Approach

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

Read Story