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Google Acquires Siemplify

Google Acquires Siemplify

Hotspex Media Team

Google confirms it acquired cybersecurity specialist Siemplify, reportedly for $500M, to become part of Google Cloud’s Chronicle

TLDR
  •  Siemplify will be integrated into Google Cloud Platform, specifically its Chronicle operation.
Brief

Google confirmed that it has acquired Siemplify, an Israel-based cybersecurity startup that specializes in end-to-end security services for enterprises, typically referred to as security orchestration, automation and response (SOAR) services. Google’s acquisition comes at a critical time in the world of cybersecurity. The bigger picture is that security breaches show no sign of abating. As Google adds more services and automation to woo more customers, adding SOAR capabilities is the logical next step for the company. 


Meta will remove targeting options for sensitive topics on January 19

TLDR
  • Meta will remove certain targeting options relating to sensitive topics on January 19, 2022
  • Campaigns can continue to deliver to impacted targeting options until March 17, 2022.
Brief

 “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation. Campaigns can continue to deliver to impacted targeting options until March 17, 2022, “in the vast majority of cases,” Meta said. Until March 17, advertisers will be able to make most edits at the campaign level without affecting targeting. However, some changes at the ad set level may update your target audience (for example, changes to placements, targeting options, etc). After March 17, edits for impacted campaigns will not be possible at the campaign, ad set or ad level. The company will also remove targeting options that haven’t been widely adopted, citing that they may be redundant with other options or be too granular, although it did not specify which options


TikTok dethrones Google as most-visited website

TLDR
  • TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare.
Brief

 Now at more than 1 billion monthly active users (MAU), big name brands across a number of categories jumped on the trend as they became more comfortable with the platform and its short-form videos designed to go viral. TikTok cozied up to brands this year by doubling down on privacy, ad measurement and commerce.  In addition to being named the most popular web domain by Cloudflare, TikTok also surpassed Facebook as the most popular social media site. U.S. President Biden's administration withdrew a series of Trump-era executive orders banning TikTok and WeChat in June 2021 and is currently reviewing TikTok and other foreign-based apps controlled by foreign adversaries.

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