Back to Blog

Forbes Feature: Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media

Forbes Feature: Marketers Are Seeking New Ways To Ensure Brand Safety On Digital Media
Hotspex Media Team

On August 9, the World Federation of Advertisers announced the discontinuation of the Global Alliance for Responsible Media (GARM), a crucial initiative aimed at monitoring brand safety in digital advertising.

In response to this significant change, our President Josh Rosen shared his thoughts with Forbes, emphasizing the need for brands to adapt to the evolving landscape of digital advertising.

“We’ve heard from clients that the dissolution of GARM isn’t a primary concern. Brands are definitely still focused on brand safety and reliability of platforms, but they know they have to be able to adapt their strategies to the landscape. The lawsuit by Musk was a wake-up call for the industry. It signaled that there’s significant volatility associated with self-proclaimed governing bodies. It also showed that the actions of one platform, in this case X, can ripple through the whole industry.We need to take this seriously and consider the long-term stability and values of the platforms we choose to associate with and the platform owners need to show some great respect and appreciation for the planners and buyers. Instead of looking for a replacement for GARM, the ad industry can focus on metrics that drive real engagement and ROI, instead of vanity metrics. We need to demand transparency and accountability. Brands should also be willing to take calculated risks. When it’s done with a clear strategy, being controversial can be a benefit.”

You can read the full Forbes article by Brad Adgate here.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Meet Jesse, Engineering Manager at Hotspex Media

Meet Jesse, Engineering Manager at Hotspex Media

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

Read Story
Personalized Ads Are Losing People’s Trust  — Reticle Offers a Different Approach

Personalized Ads Are Losing People’s Trust — Reticle Offers a Different Approach

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

Read Story
Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

Navigating Budget Cuts: Optimizing Ad Spend in Uncertain Times

As industries face rising costs and uncertain economic conditions, many businesses are looking at cutting back their advertising spend. Retail, consumer electronics, media, and automotive are among the industries expecting ad spend reductions due to tariffs and shifting market dynamics. At Hotspex Media, we believe in making every dollar work harder—especially during these uncertain times. We focus on optimizing your media spend to ensure maximum impact.

Read Story