Pinterest Launches New Video Content Approach via Partnership with The Louvre
TLDR
- Pinterest has announced a new activation, in partnership with The Louvre, which will enable users to experience the historic art gallery via video elements within the app.
Brief
The new initiative is designed to expand Pinterest’s original programming, and make it more of a destination for entertainment, along with shopping - though shopping remains the app’s key focus, with Pinterest noting that it’s also looking to boost its live-streaming credentials. Live-streaming has become like the Holy Grail of eCommerce, with every platform with an interest in in-app selling now looking to integrate live-stream shopping, and follow the trends popularized in Asian markets. It makes sense, and if live-stream shopping does catch on, Pinterest, most definitely, will want to ensure that it stays in touch.
- Read the full article from Social Media Today
Google rolling out ‘My Ad Center’ to let people customize the advertising they see
TLDR
- Google announced “My Ad Center” to let you control advertising by topic and brand.
Brief
Ads are a crucial part of how the modern web works, but something that people have increasingly become adept at ignoring. This trend is bad for Google, with the original premise of its advertising business being to serve paid promotions that are relevant and feel natural alongside 10 blue links. Google’s solution today is letting people meaningfully and more granularly control advertising that’s served to them.
- Read the full article from 9 To 5 Google
Why Marketing Spend Is Even More Important During A Recession
October 25, 2022 | Ad Age
TLDR
- The latest economic forecasts agree that it’s no longer a question of if, but when, a recession will happen.
Brief
In the coming new year, marketers will continue to face many of the same challenges they did in 2022, with the added wrinkle of a recession. During times of economic stress, it is more important than ever to engage with your most loyal customers. Being strategic with marketing dollars allows your brand to continue the conversation even in a tight market.
- Read the full article from Ad Age
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