Back to Blog

Send YouTube Links in a Snap!

Send YouTube Links in a Snap!
Hotspex Media Team

Google Adds New Recycling Attribute to Maximize Business Discovery

TLDR
  • Google has added a new recycling attribute for business profiles, which will enable businesses to raise awareness of their recycling programs, and drive more activity as a result.
Brief

Google notes that ‘recycling” has become one of the most popular Search topics, while supporting eco-conscious brands is a key consideration for 82% of consumers who view sustainability as a top priority. By adding the new recycling attribute to Business Profiles, local storefronts and shops can show the recycling services they offer in just a few clicks - whether it’s for plastic bottles, electronics or glass bottles. Adding this information to the Business Profile, ultimately, can help these businesses to stand out.


‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel

TLDR
  • TikTok isn’t a social network — People open the app to watch creators. Labels like this end up conveying something absolute and can even prevent growth in other areas. 
Brief

The social network label view hasn’t stunted TikTok’s ads business too much. If anything, it’s probably helped it carve out its own share of social media ad budgets to a point. The app drives nine times more engagement than Facebook, per data the company shares with marketers. Moreover, advertisers on TikTok average 21 times more reach than Facebook or Instagram. The engagement rate per follower on TikTok averages 8% per follower versus 0.09% on Facebook and 1.6% on Instagram. Not only are there more performance advertisers testing out the platform, larger advertisers are spending more. 

  • Read the full article from Digiday


Send YouTube Links in a Snap!

TLDR
  • Starting March 31, 2022, all Snapchatters across iOS and Android can seamlessly share their favourite YouTube videos with their friends straight through the Snapchat Camera no more pesky copying and pasting required!
Brief

More than 2 billion logged-in users visit YouTube every month to tune into videos that help them find new music, learn different skills, catch up on news, and discover more about the world around them. With this new integration, Snapchat makes it easier than ever for viewers to send their favourite clips and videos right where they are already talking with their friends on Snapchat. This is the first time that YouTube links can be shared visually to Snapchat Stories and one-on-one Snaps, while still accessing the Camera and full suite of Snapchat Creative Tools for self-expression.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Beyond the Click: Why Great Advertising Leaves a Mark

Beyond the Click: Why Great Advertising Leaves a Mark

Great advertising does more than sell. It connects, inspires, and influences how people think, feel, and act. The most impactful campaigns aren’t just seen, they’re remembered. Whether it’s an emotionally charged narrative, a beautifully crafted visual, or a bold media placement that lands at exactly the right time, great advertising makes people pause, reflect, and engage. It shapes conversations and culture.

Read Story
Meet Jesse, Engineering Manager at Hotspex Media

Meet Jesse, Engineering Manager at Hotspex Media

We’re excited to introduce Jesse Frankling, our new Engineering Manager, who brings a passion for people-first tech, scalable systems, and thoughtful leadership to the table. Keep reading to learn more about Jesse’s journey, what excites him most about the role, and his advice for anyone looking to break into the world of engineering and digital media.

Read Story
Personalized Ads Are Losing People’s Trust  — Reticle Offers a Different Approach

Personalized Ads Are Losing People’s Trust — Reticle Offers a Different Approach

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

Read Story