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Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram
Hotspex Media Team

Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

TLDR
  • Twitter’s doing it, and Snapchat’s gaining momentum with its paid add-on option. As such, it makes sense for other platforms to consider the same.
Brief

Meta’s established a new internal group that will investigate the potential of paid features for Facebook, Instagram, and WhatsApp. It’s not entirely clear what the team will be focused on, with regards to direct subscriptions for add-ons (like Twitter Blue), or expanded monetization tools for creators, from which Meta could take a cut. That could see new, add-on subscription tools added to Instagram, like new NFT features or improved functionality, or maybe Facebook will provide a permanent chronological timeline setting, for a fee.

Reddit Acquires Audience Research Provider ‘Spiketrap’ to Help Evolve its Ad Targeting Tools

TLDR
  • Reddit’s continues to refine its advert concentrating on and optimization instruments, this time by way of the acquisition of ‘audience contextualization company Spiketrap.
Brief

Spiketrap, which is able to assist to enhance Reddit’s graph understanding and relevance matching processes, powering higher advert outcomes. Spiketrap makes use of AI-powered methods to maximize advert placement relevancy, primarily based on a broad vary of alerts that issue into its course of. The acquisition is Reddit’s newest integration designed to enhance its advert methods, with the platform additionally shopping for machine studying platform Spell again in June and pure language processing firm Meaning Cloud in July.

Why Roku Is Hopping On Shopping

TLDR
  • Roku announced a partnership with Walmart to enable people to make a purchase directly from the retailer via streaming TV ads using their Roku remote control.
Brief

Although broadcasters and brands have begun incorporating QR codes into TV ads to make them shoppable (or at least create a landing page), Roku is more bullish on the TV remote control as a mechanism for shoppability in streaming television. That’s not a surprising POV for Roku. Every Roku player comes with its own remote. But Roku has done research into behavior patterns and found that TV viewers are multiple times more likely to click “OK” on a remote than to scan a QR code off a TV screen when given the choice.

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