Back to Blog

Disney+ launches its ad-supported tier to compete with Netflix

Disney+ launches its ad-supported tier to compete with Netflix
Hotspex Media Team

Disney+ launches its ad-supported tier to compete with Netflix

TLDR
  • The day has arrived. Today, Disney+ launched its ad-supported tier, “Disney+ Basic,” at $7.99/month. The plan is currently only available in the U.S. and will become available in other countries sometime next year.
Brief

Netflix has its work cut out for it if it wants to compete successfully with Disney+’s new ad-supported tier. For instance, Disney+ Basic not only lets viewers stream high-quality video, including Full HD, HDR10, 4K Ultra HD, Dolby Vision and Expanded Aspect Ratio with IMAX Enhanced, but it also lets subscribers stream on up to four supported devices simultaneously. Plus, the ad plan includes Disney+’s full content catalog. Ads will range from 15 to 30 or 45 seconds long, the spokesperson added. As we previously reported, Disney+ is limiting the total ad load to an average of four minutes of commercials an hour.

How programmatic is bridging the gap between linear and CTV/OTT in 2023

TLDR
  • With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments. 
Brief

These changes will significantly impact the programmatic landscape regarding linear and CTV/OTT planning and buying. New tools and integrations such as new real-time bidding protocols and cross-channel planning solutions will be increasingly critical for advertisers to streamline these efforts. By and large, programmatic technology for CTV/OTT is improving and fast. Next year will bring about a much more TV-like experience in how ads are delivered and where they’re seen — getting buyers closer to planning their CTV/OTT and linear buys in parallel.

Amazon rolls out TikTok-like shopping feature

TLDR
  • Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products.
Brief
  • Within the Amazon mobile app, users will be able to access the content through a light bulb icon in the lower navigation bar. From there, customers are asked what topics or interests they’d like to see content related to, such as pets, gaming or makeup. The photo and video-based content which is created by brands, influencers and other customers is in a scrolling format that can be engaged with through likes, and will include links to Amazon products featured.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Instagram Adds Search Ads Placement into its Marketing API

Instagram Adds Search Ads Placement into its Marketing API

In this week's news, Instagram has added search ads placement into its Marketing API, Google has unveiled its groundbreaking plans to enhance paid search through the power of generative AI, and an in-depth exploration of the market, strategies, and emerging trends has uncovered the immense potential of cross-platform and mobile advertising.

Read Story
Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance

Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance

In this week's news, Meta sheds light on its advancing AI ad targeting process, yielding improved ad performance; the TV upfronts present notable enhancements to targeting and programmatic strategies, while emphasizing the increasing role of critical data pillars in boosting brands' confidence in CTV.

Read Story
Pluto TV Co-Founder Launches Telly, the Ultimate Free Television Upgrade for the Living Room

Pluto TV Co-Founder Launches Telly, the Ultimate Free Television Upgrade for the Living Room

In this week's news, Telly offers free TV subsidized by advertisers, Google combines AI and ads in search, and retail media with Amazon challenges traditional digital ad channels.

Read Story