Disney+ launches its ad-supported tier to compete with Netflix
TLDR
- The day has arrived. Today, Disney+ launched its ad-supported tier, “Disney+ Basic,” at $7.99/month. The plan is currently only available in the U.S. and will become available in other countries sometime next year.
Brief
Netflix has its work cut out for it if it wants to compete successfully with Disney+’s new ad-supported tier. For instance, Disney+ Basic not only lets viewers stream high-quality video, including Full HD, HDR10, 4K Ultra HD, Dolby Vision and Expanded Aspect Ratio with IMAX Enhanced, but it also lets subscribers stream on up to four supported devices simultaneously. Plus, the ad plan includes Disney+’s full content catalog. Ads will range from 15 to 30 or 45 seconds long, the spokesperson added. As we previously reported, Disney+ is limiting the total ad load to an average of four minutes of commercials an hour.
- Read the full article from Tech Crunch
How programmatic is bridging the gap between linear and CTV/OTT in 2023
TLDR
- With new advancements and improvements in programmatic ad buying and targeting, 2023 looks like a year set for a great deal of change in the world of connected TV (CTV) and over-the-top (OTT) environments.
Brief
These changes will significantly impact the programmatic landscape regarding linear and CTV/OTT planning and buying. New tools and integrations such as new real-time bidding protocols and cross-channel planning solutions will be increasingly critical for advertisers to streamline these efforts. By and large, programmatic technology for CTV/OTT is improving and fast. Next year will bring about a much more TV-like experience in how ads are delivered and where they’re seen — getting buyers closer to planning their CTV/OTT and linear buys in parallel.
- Read the full article from Digiday
Amazon rolls out TikTok-like shopping feature
TLDR
- Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products.
Brief
- Within the Amazon mobile app, users will be able to access the content through a light bulb icon in the lower navigation bar. From there, customers are asked what topics or interests they’d like to see content related to, such as pets, gaming or makeup. The photo and video-based content which is created by brands, influencers and other customers is in a scrolling format that can be engaged with through likes, and will include links to Amazon products featured.
- Read the full article from Marketing Dive
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