Advertising

It’s no secret that consumers are growing increasingly wary of personalized advertising. More and more consumers are voicing discomfort with the way digital ads follow them around online. They're asking for more control, less tracking, and better transparency. Advertisers are looking for smarter ways to drive results without undermining trust. Reticle is already there.

As tariffs between the USA and Canada escalate, we’re seeing ripples across industries, forcing brands to reconsider their strategies. While it’s understandable to want to cut back in times of economic uncertainty, doing so—particularly in advertising—can be a costly mistake. 

Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.

The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it? 

2024 was a milestone year for the ad industry, with global spending reaching a projected $1.1 trillion for 2025. But alongside this growth comes a shift to slower, steadier gains as the industry finds its footing in a post-pandemic landscape. 

On August 9, the World Federation of Advertisers announced the discontinuation of the Global Alliance for Responsible Media (GARM), a crucial initiative aimed at monitoring brand safety in digital advertising.‍In response to this significant change, our President Josh Rosen shared his thoughts with Forbes, emphasizing the need for brands to adapt to the evolving landscape of digital advertising.