Advertising

An Ode to the Humble QR Code

The last few years have seen major improvements in media buying technology, but with the resurgence of the QR code, media buyers have been quick to realize the potential they represent.

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The Importance of Conversion Modeling

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

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How To Throw Together A *Successful* Last-Minute Holiday Campaign

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.

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Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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Micro-Moments in Mobile Marketing

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

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The Benefits of Being Certified

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

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