Advertising

Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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Micro-Moments in Mobile Marketing

Explore the types of mobile marketing tactics that you can test to combat data short-sightedness and influence online sales before risking everything on the success of one medium.

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The Benefits of Being Certified

Marketer? Business owner? Student? It doesn't matter who you are; the Google Ads certification is the key to opening doors you'd never think to even knock on.

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Social Advertising for Small Business Owners

Three ways small business owners can use social media to drive traffic and achieve their marketing goals

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iPhone Privacy Settings for Marketers

Privacy setting's impact on ad tracking across mobile devices

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Restaurant Recovery Playbook

New Research & Insights to Help Restaurants Get Through This Difficult Time

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