Advertising

The Beauty of Back-to-School

How much can contextual advertising influence back-to-school purchasing decisions? A LOT. Get ahead of your competition with the power of perfectly aligned programmatic placements from Hotspex Media.

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How to Approach an Always-On Digital Media Strategy in 2022

There are many benefits to adopting an always-on presence and approach to digital marketing, but to succeed, one must be ready, not only on their website and social channels but be available wherever their consumers may be.

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An Ode to the Humble QR Code

The last few years have seen major improvements in media buying technology, but with the resurgence of the QR code, media buyers have been quick to realize the potential they represent.

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The Importance of Conversion Modeling

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

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How To Throw Together A *Successful* Last-Minute Holiday Campaign

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.

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Apple IDFA + Mobile App Advertising

Following some major pushback from the advertising community, Apple is postponing planned IDFA restrictions until "sometime next year." Apple's IDFA is critical for digital apps to be able to target digital ads and measure results.

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