Back to Blog

TikTok Announces New Music Licensing Agreement with Warner Music

TikTok Announces New Music Licensing Agreement with Warner Music
Jay Li

TikTok Announces New Music Licensing Agreement with Warner Music

TLDR
  • TikTok has announced a new partnership with Warner Music, which will see TikTok gain license to Warner’s full music library for use on TikTok, TikTok Music, CapCut, and in TikTok’s Commercial Music Library, in varying form.
Brief

TikTok has been negotiating with major music labels for months, amid ongoing dispute over the value of music usage for the app. Warner, Universal, and Sony have been pushing for TikTok to share more of its ad revenue with them, and increase the royalties that it pays for their music rights, which has left negotiations at a standstill for some time. But now, TikTok has made a breakthrough, with Warner at least, which will help to cement its position as a key music promotion partner for Warner artists.

Google Display, Dynamic Search Ads Roll Into AI Performance Max

TLDR
  • Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in Performance Max supported by artificial intelligence (AI) is voluntary.
Brief

Advertisers who upgrade DSA campaigns to Performance Max (PMax) see an average increase of more than 20% in conversions, according to Google. The idea is to reach valuable audiences more effectively across channels such as Display. Advertisers can improve performance using audience signals to share understanding of the most important audiences to engage, while allowing Google AI to expand beyond these to help you find new audiences.

PubMatic Buys (And Sells) Into Commerce Media

TLDR
  • PubMatic is entering the commerce media fray.
Brief

On Tuesday, the SSP launched a self-service ad platform called Convert built for commerce media retail media networks, shopper marketing, call it what you may. Coles 360, which is the data-driven ad business of Coles supermarkets, as well as Lyft Media, dentsu, IPG Mediabrands, MiQ and Wallapop are among the launch partners. PubMatic is simplifying the retail media network landscape in one clean swoop by removing retailers that sell on a walled garden model.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

Read Story
DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

Read Story
 DEI+ Campaign Spotlight: R/GA "Gentle Giant"

DEI+ Campaign Spotlight: R/GA "Gentle Giant"

This week's DEI+ Campaign Spotlight:bulb: discusses the "Love Lives On" short film series, which is part of the ongoing "Love Has No Labels" campaign by The Ad Council and R/GA. The series aims to promote love, allyship, and support for marginalized communities while addressing issues of hate, bias, and discrimination. The main focus is on the anthem film "Gentle Giant," which tells the story of Bridgett Floyd, sister of George Floyd, whose murder by Minneapolis police sparked the Black Lives Matter movement. How was this campaign a successful one? "Gentle Giant" used intentional storytelling and emphasis on the power of humanity to connect with the audience. It highlights how love and actions inspired by love can bring about meaningful change in society. The film amplifies the voice of George Floyd's sister and advocates for education and action against racial discrimination and injustice.

Read Story