Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign
TLDR
- Pinterest has launched a new ad campaign in which it’s pitching itself as the ideal complement to your Christmas gift-giving process, with people’s Pin boards, or even the latest trends, providing great inspiration for great Christmas gifts.
Brief
Pinterest says that with over 400 million active users, it’s well-placed to highlight the top gift trends, based on search activity in the app, while that’s also a lot of people who may well have a Pinterest presence, which outlines the products and trends they’re most interested in. It could well be the best secret weapon in your arsenal for finding the best gifts, and it’s a good campaign that will no doubt get more people at least checking into the app, and seeing what they can find. And for brands/marketers, that could also make it the place to be to have your products listed.
- Read the full article from Social Media Today
Snap and Amazon partner on AR shopping in the Snapchat app, initially for eyewear
TLDR
- Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on eyewear styles from a range of popular brands.
Brief
Over the last year, Snap says 250 million Snapchat users have engaged with its AR Shopping Lenses more than 5 billion times. The new partnership between Amazon Fashion and the social app maker will see brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others made available for virtual try-on to Snapchat’s 363 million daily active users, the retailer says. While the AR shopping experience is starting with eyewear, it will be the first of more Amazon AR shopping experiences on Snapchat still to come. The broader plan is to kick off the partnership with eyewear but expand into other categories in the months ahead.
- Read the full article from Tech Crunch
A design journey from mobile to TV: YouTube Shorts arrive on the big screen
TLDR
- Coming soon to a TV near you … Shorts! Starting today, viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the big screen at home.
Brief
As YouTube continues to make it easier to interact on TV, the richness of the Shorts experience will only grow. Bringing Shorts to TV is a great bridge to bring two of our most important experiences together to benefit both creators and viewers. In the design rolling out today, you’ll see a modified version of that “maximal” prototype; the design of the right side rail is simplified, but will be looking to bring in additional functionality in future releases.
- Read the full article from YouTube
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