Keeping An Eye On Spotify’s Video Ad Strategy
- Video advertising is a strategic priority for Spotify.
That might sound strange, considering Spotify is an audio streaming service. But video (when it’s delivered to a screen that’s in view, of course) can be additive to the listening experience, says Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, speaking on this week’s episode of AdExchanger Talks. At its Stream On event in early March, Spotify debuted a new video-centric home feed for its app that, quite like TikTok, allows people to scroll and swipe through autoplay preview clips of music, podcasts and audiobooks.
- Read the full article from AdExchanger
Pinterest Announces New Video Content Partnership with Dotdash Meredith
- Pinterest has announced another exclusive video partnership, this time with publisherDotdash Meredith, which will bring content from a range of well-known lifestyle brands to the app.
Pinterest says that the new partnership will bring nearly 200 original videos to the platform, which will be aligned with annual moments that its audience is engaged with ’ranging from wedding season to the holidays’. It’s the latest in Pinterest’s expanding video content push, which has also seen it partner with Tastemade and other well-known brands on exclusive activations in the app. Video has been a big winner for Pinterest of late, with the platform now serving over a billion video views per day, while its video inventory increased by 30% quarter-over-quarter in Q4.
- RRead the full article Social Media Today
In graphic detail: Gamers are warming up to in-game ads
- The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space.
Marketers have long been wary about entering the gaming space due to concerns that the average gamer is turned off by brand involvement. This is a misconception. The reality is that today’s gaming audience is media-savvy and is growing more comfortable with the presence of real brands inside games. As free-to-play games become the norm, gamers are increasingly embracing the value exchange of advertising attention for free gaming content.
- Read the full article from Digiday