Back to Blog

Keeping An Eye On Spotify’s Video Ad Strategy

Keeping An Eye On Spotify’s Video Ad Strategy
Hotspex Media Team

Keeping An Eye On Spotify’s Video Ad Strategy

TLDR
  • Video advertising is a strategic priority for Spotify.
Brief

That might sound strange, considering Spotify is an audio streaming service. But video (when it’s delivered to a screen that’s in view, of course) can be additive to the listening experience, says Emma Vaughn, Spotify’s senior director of advertising business development and partnerships, speaking on this week’s episode of AdExchanger Talks. At its Stream On event in early March, Spotify debuted a new video-centric home feed for its app that, quite like TikTok, allows people to scroll and swipe through autoplay preview clips of music, podcasts and audiobooks.

Pinterest Announces New Video Content Partnership with Dotdash Meredith

TLDR
  • Pinterest has announced another exclusive video partnership, this time with publisherDotdash Meredith, which will bring content from a range of well-known lifestyle brands to the app.
Brief

Pinterest says that the new partnership will bring nearly 200 original videos to the platform, which will be aligned with annual moments that its audience is engaged with ’ranging from wedding season to the holidays’. It’s the latest in Pinterest’s expanding video content push, which has also seen it partner with Tastemade and other well-known brands on exclusive activations in the app. Video has been a big winner for Pinterest of late, with the platform now serving over a billion video views per day, while its video inventory increased by 30% quarter-over-quarter in Q4. 

In graphic detail: Gamers are warming up to in-game ads

TLDR
  • The in-game advertising industry has grown in fits and starts, with some advertisers balking at the current lack of premium inventory available in the space.
Brief

Marketers have long been wary about entering the gaming space due to concerns that the average gamer is turned off by brand involvement. This is a misconception. The reality is that today’s gaming audience is media-savvy and is growing more comfortable with the presence of real brands inside games. As free-to-play games become the norm, gamers are increasingly embracing the value exchange of advertising attention for free gaming content.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Building Brand Love Beyond Valentine’s Day

Building Brand Love Beyond Valentine’s Day

Valentine’s Day is a perfect time to celebrate love, and brands like Barilla are taking advantage of the occasion with their Limited Edition Barilla Love Pasta. While these seasonal offerings are fun and create excitement, they also highlight an important truth: brand love shouldn’t be limited to just one day or one campaign.

Read Story
Super Bowl, Fandom, and the Power of Branding

Super Bowl, Fandom, and the Power of Branding

The Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale. With over 123 million viewers in 2024, it was one of the most-watched television events in history, second only to the Apollo moon landing. This makes the Super Bowl a prime opportunity for brands to captivate audiences and drive engagement. How can brands made the most of it? 

Read Story
The Omnicom IPG merger: Legacy agencies are fighting for relevance

The Omnicom IPG merger: Legacy agencies are fighting for relevance

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year. 

Read Story