Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page
TLDR
- Pinterest is testing out a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real estate on the app’s search page.
Brief
Kohl’s, the first partner to test the new ad unit, has reserved premium placement on the search screen, which could give it a big boost in exposure, and reaching Pinners when they go looking for products in the app. Premiere Spotlight will give advertisers prime position for 24 hours, with engaging, video promotions that will be activated in-stream. Tap on the ‘Visit Site’ CTA in the ad and you’ll be taken to the brand’s website, which opens within the Pinterest app, enabling advertisers to drive direct response from the promotion.
- Read the full article from Social Media Today
TikTok introduces paywalled content, with videos up to 20 minutes long
TLDR
- TikTok is adding another way for creators to make money on the platform: by putting exclusive content behind a paywall.
Brief
The company today announced a new program, Series, that allows content creators to make collections of videos that are available for purchase. Each collection can have up to 80 videos in it, and clips can be up to 20 minutes long — a length that feels closer to a YouTube vlog than a bite-size TikTok. Creators will be able to set their rates from $1 to $190, and fans can buy access using direct in-video links or from the creator’s profile page.
- Read the full article from The Verge
New Features Aimed at Making Reddit Easier to Use
TLDR
- Reddit simplifies and streamlines how you discover, join, and contribute to communities in 2023, while introducing new ways to engage in conversations and content.
Brief
Reddit fulfilled its promises in 2022 by enhancing posting experiences, launching a developer program, making comments searchable, updating moderator tools, and more, with a continued focus on innovation and improvement in the coming year. In 2023, Reddit will simplify and streamline how you discover, join, and contribute to communities, while introducing new ways for you to engage in conversations and content, reaffirming its position as the top online community space. Get ready for new and exciting features on Reddit, including a faster and more reliable web platform, improved video player capabilities, enhanced chat functionality, updated storefronts, and much more, all designed to enhance your overall experience on the platform.
- Read the full article from Reddit
