Advertising predictions that will shake up the media industry in 2023

Advertising predictions that will shake up the media industry in 2023

February 7, 2023 | DIGIDAY

TLDR

• Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. 

Brief

Despite an uncertain outlook for 2023, there are plenty of reasons for brands to be hopeful. Some promising economic signs have arisen, and many are increasingly confident the country can avoid an actual recession. However, as the advertising industry continues to undergo massive changes, it’s clear that the brands embracing the advertising opportunities in these uncertain times will have a greater chance of succeeding in 2023.

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Reddit Shares Insight into Rising Financial Conversation in the App

February 6, 2023 | Social Media Today 

TLDR

• With more than 100,000 active communities, Reddit covers a huge breadth of topics, bringing together passionate users in conversation about niche subjects, which can often help to shed light on more specific advice, insight and expert knowledge.

Brief

According to Reddit, 62% of US Reddit users say that financial brands can have a conversation with them on the platform that they can’t have anywhere else. To provide more insight on this, Reddit has published a new infographic overview of financial topic engagement in the app. It may not be where you’d expect Redditor attention to be focused, but certainly, these numbers indicate opportunity for related businesses.

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Can TikTok Win Search Budgets?; How Ad Spend Floats Downstream

February 7th, 2023 | Ad Exchanger

TLDR

• TikTok introduced search ad campaigns last year. But it’s a tough sell, especially considering TikTok’s organic traction. 

Brief

• TikTok has a strong consumer pitch, which happens to be the focus of its new ad campaign, but advertisers are wary, Marketing Brew reports. Still, TikTok overindexes on ads for supplements, vitamins, facial creams, collagen, menstrual products (pretty much anything that might be marketed with a cheeky joke about nether regions). Fact is, those things sell well on TikTok, and those brands are disadvantaged on Instagram.

• Read the full article from Ad Exchanger