Back to Blog

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event
Hotspex Media Team

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

TLDR
  • Today, TikTok has held its second annual TikTok World event, where it shared a range of ad tips, insights, and previews of new promotional features that will open up new opportunities for marketers in the app.
Brief

TikTok’s launching a new ‘Showtimes’ ad unit for movies, which will enable users to select showtimes, and buy tickets at their local cinema, all in-stream. The broader strategy for TikTok is also about encouraging purchase behavior in the app, and getting users more used to spending directly in-stream. TikTok’s also announced a new ad objective called ‘Focused View’, which will see advertisers charged based on attention and engagement.


YouTube Is Further Embracing Its Podcasts By Adding 30-Second Audio Ads

TLDR
  • During the recently held advertising week in New York, YouTube was seen setting out a series of different announcements regarding various marketing tools that can be found on the app.
Brief

One of the most notable ones was linked to expanding podcasts with the addition of 30-second-long audio ads. For the new availability found globally, audio ads were outlined to reach out to different audio surfaces while paying attention to the first states. In this way, podcasts that targeted such endeavors were seen allowing brands and various agencies to spend time on different audio listeners, with the feature being made available internationally.

Cognitiondigital.io Releases New Analytics API for Amazon Demand Side Platform (DSP)

TLDR
  • Cognitiondigital.io today announced the release of a new analytics API for its Amazon Demand-side platform (DSP), tailored to meet the needs of automotive dealers, brands, and ad agencies, with almost real-time insights and in-depth analysis of campaign performance.
Brief

The only Amazon Verified Partner built for Automotive, Cognitiondigital.io is designed specifically to holistically integrate with Amazon's suite of Ad Tech solutions. It delivers a customer-centric advertising experience resulting in higher clickthrough rates, lower cost per lead, and a more efficient media buy. The platform enables automotive dealerships to efficiently communicate the right message to the right audiences while highlighting their local dealership across Amazon OTT, Dynamic Amazon Display, and Streaming Audio.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring

Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring

In This Week's News, Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring, we get briefed on how CTV ad spending grew in Q3 2022, and Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization.

Read Story
Twitch bets on livestream shopping with expanded holiday programming

Twitch bets on livestream shopping with expanded holiday programming

In This Week's News, Amazon-owned streaming platform Twitch is reviving its Pog Picks livestream shopping event, Snap Highlights the Rising Potential of AR for Marketing in New Report, and Google rolls out new features across Maps, Search and Shopping.

Read Story
How marketers are winning over audiences with ad-supported streaming

How marketers are winning over audiences with ad-supported streaming

In This Week's News, learn how marketers are winning over audiences with ad-supported streaming, Pinterest launches its collage-making app Shuffles to the general public, and TikTok Launches its First In-App Shops in the US as Part of its Expanded eCommerce Push.

Read Story