Research + Insights

Josh Rosen and Tricia Allen recently had the opportunity to attend Brand Innovators Marketing Innovation Summit @ Austin Race Week. One key takeaway: the funnel is no longer a funnel; it’s a flywheel.

Attention has never been more celebrated. Metrics like viewability, impressions, and engagement dominate conversations about campaign success. ‍While these numbers are all important, attention alone doesn’t guarantee impact. A consumer can watch an ad, scroll past, and take no next step. Without action, all that attention is just noise.‍Curiosity, on the other hand, is a signal that a campaign has truly resonated. 

This year's Brand Innovators Marketing Summit at SXSW highlighted a clear message for media professionals: Connectivity and authenticity are critical to driving meaningful outcomes. SXSW reinforced that the most effective media strategies go beyond impressions — they create authentic, emotional connections that inspire action.This is why we do what we do at Hotspex Media — helping brands connect with consumers in the right moments, with the right message, to build stronger relationships and drive better outcomes.‍

Hotspex President Josh Rosen was recently featured on the Growth Tales podcast by ConnectCPA, where he had the opportunity to share his insights, challenges, and triumphs on the road to building a successful media empire from the ground up.

If we are going to reach the right people who could truly benefit from our products at a personal, honest level, we need to be willing to accept the human experience of complex emotions and how they are in everything we do. 

Getting lost in COVID’s Sea of Sameness? Here are three principles to uphold brand distinctiveness at this critical time.