General news and updates

Keeping An Eye On Spotify’s Video Ad Strategy

In this week's news, Spotify is focusing on video advertising as a strategic priority, Pinterest has partnered with Dotdash Meredith to bring nearly 200 original videos to its platform, and Gamers are becoming increasingly comfortable with in-game ads, according to a new report from Comscore.

Read Story

More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note

In this week's news, Meta is introducing messaging engagement features, developing a decentralized social app, while TikTok partners with Dentsu Digital to integrate TikTok's Events API into Dentsu Digital's X-Stack Connect globally.

Read Story

Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page

In This week's News Pinterest Tests New ‘Premiere Spotlight’ Ads on its Search Page, TikTok introduces paywalled content, with videos up to 20 minutes long, and Reddit aims to make New Features Easier to Use.

Read Story

Introducing TikTok's Brand Safety and Suitability Partners

This week's news brings exciting updates from TikTok as they introduce their new Brand Safety and Suitability Partners. Meanwhile, LinkedIn is expanding its advertising capabilities by adding more ad targeting criteria. Finally, performance agencies are discovering a new revenue stream and acquisition channel through TV, unlocking its potential for growth.

Read Story

TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential

In this week's news, TikTok is testing in-stream shopping options, Meta is offering more clarity on ad targeting through updated panels, and Pinterest has launched Pinterest Academy.

Read Story

YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

In this week's news, YouTube is rolling out a new feature that allows brands to purchase specific time slots for Masthead Ads during major events. Meanwhile, Google has introduced its own version of a conversational AI system similar to ChatGPT, which could have implications for search engine optimization. In other news, Wendy's is set to become the first company to test shoppable TV ads with Roku and DoorDash.

Read Story