News

The recent merger of Omnicom and the Interpublic Group of Companies has been reported as a significant shakeup for the industry, but it’s actually a sign that legacy agencies are struggling to retain clients. This merger is a lifeline for these agencies, as they consolidate resources to try to avoid declining relevance for another year. 

As the industry evolves, we remain dedicated to being a trusted partner, helping you adapt to new challenges and seize emerging opportunities. Whether you’re looking for fresh perspectives or reliable support, we’re here to provide the expertise and flexibility that help your brand succeed in an ever-changing market.

Josh Rosen, Hotspex Media President, recently joined Aimee Newell Tarín and Mat Broughton on an episode of ExchangeWire’s MadTech Podcast to discuss the latest developments in media, marketing, and ad tech.

Earlier this month, Hotspex and Hotspex Media had an International Women's Day 2024 Virtual Panel focusing on this year's theme, Inspire Inclusion. ‍Kseniya Kachor, Client Success Manager (Hotspex Media), Samantha Wanjiru, Account Director (Hotspex Media), Emily Barsby, Research Associate (Hotspex), and Brianna Mooney, Director of Research (Hotspex) shared their experiences navigating their career thus far, the lessons they've learned throughout their journeys, and the hope they have for the media and market research industry.‍. Here’s what they had to say! 

This past weekend, Hotspex Media had the privilege of attending the renowned South by Southwest (SXSW) event in Austin, Texas. The tech themes dominating conversations at SXSW 2024 showcased the intricate ways various industries are engaging consumers in an era of rapid change.