News

General news and updates

Meta’s Updating the Terminology for Accounts Reached within Ad Campaigns

In This Week's News, Meta Updates Terminology for Accounts Reached within Ad Campaigns, Google Ads will no longer support similar audiences, and Ad spending forecast to grow 6% in 2023 as digital priorities shift.

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My 2023 CES Experience

One of the most anticipated annual events in the tech world, this year's CES convention saw companies from all over the globe debuting new devices and demonstrating cutting-edge technologies that promised to revolutionize the way we interact with technology. 

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Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

In This Week's News, Meta expands ad targeting restrictions for teens, ad spending on TikTok defies advertising slowdown, and we learn how programmatic ooh can reignite the cross-channel customer journey.

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Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

In This Week's News, Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure, Pinterest and LiveRamp pilot a new clean room solution, and Twitter to Relax Ban on Political Ads.

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LinkedIn Previews New Job and B2B Product Search Choices Coming in 2023

In This Week's News, LinkedIn Previews New Job and B2B Product Search Choices Coming in 2023, Instagram Chief Outlines Key Areas of Focus for the App in 2023, and Marketers to focus on Gen Z in 2023 with dollars moving to TikTok.

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LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics

In This Week's News, LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics, We learn about the power of AI in marketing, and the Podcast Purchase Pipeline.

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