News

General news and updates

This Week's News 2021/05/12

In This Week's News 2021/05/12, we uncover recent findings from this year's NewFronts event, explore upcoming changes to Display & Video 360, and learn how Google works to help legitimate sites rank better and help support safe searching.

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This Week's News: 2021/05/05

In This Week's News, we brace ourselves for the unfamiliar switch from Verizon Media to Yahoo, prepare ourselves for the threat of ad fraud, and learn how The Sway Effect Index will shine a light on who and what is “holding sway”.

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This Week's News: 2021/04/28

In This Week's News, we welcome Amazon's decision to allow customers to follow and communicate with companies, Bloomberg's very own ad platform named Bloomberg Iris, and statistics surrounding U.S. spending for digital video.

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This Week's News: 2021/04/21

In This Week's News, we're uncovering hidden audiences within Facebook And Instagram, leaning into how programmatic audio opens the door for ‘screen-free’ campaigns, and some additional clarity from Google Surrounding their upcoming changes to tCPA and tROAS bidding strategies. What's not to be curious about?

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This Week's News: 2021/04/13

In This Week's News, we celebrate Amazon surpassing 10% share of the US digital ad market for the first time, Twitter dropping from 22+ individual ad format names to just 5 advertising categories, and a peek into Google's upcoming changes to tROAS or tCPA bid strategies within Search starting this month.

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This Week's News: 2021/04/06

This Week's News: 2021/04/06

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