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This Week's News: 2022/01/12

This Week's News: 2022/01/12

Hotspex Media Team

Google’s page experience update coming to desktop next month

TLDR
Brief

The rollout will take a couple of months, it will start in February 2022 and finish rolling out by the end of March 2022. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. As a reminder, the same metric thresholds will work for desktops. So what the thresholds were for mobile, will be the same for desktop. Google will be updating the Google Search Console tools and reports to help site owners prepare for this update. While this page experience update will not be a significant update where you will see tons of sites see their rankings drastically change, those working towards improving their page experience have been primarily focused on their mobile pages. Now, that you have your mobile pages ready for this update, you can shift focus towards your desktop pages.


Disruptel Partners With TCL To Bring Contextual Awareness To TV

TLDR
  • Voice assistant and smart TV startup Disruptel is introducing a contextual awareness product for smart TVs called Smart Screen.
Brief

 The company has been beta testing the software, which answers a viewer’s questions about their programming using voice-activated queries, since December 2020. Rather than having to use a secondary device to ask Siri or Alexa who that actress in the red dress is (and where to buy said red dress), a viewer can just ask the TV itself. When viewers pause their show, for example, or ask a question about the content, the software presents information on screen via embedded tiles. This can include identifying an actor, recommending other shows and movies the actor appears in or even where you can buy the performer’s favorite shoes (and for how much). Disruptel expects to see its Smart Screen software on the big screen before the end of 2022.


Retail media networks hit their stride in 2021

TLDR
  • 2021 was the year that marketers fully embraced retail media networks—and the year that retailers fully embraced their role as advertising platforms.
Brief

With retailers finding themselves increasingly squeezed by Amazon’s low prices and free shipping, having an alternative revenue source enables them to compete on price and keep customers coming back. Retailers also have access to lots of first-party customer data and valuable insights about how people shop. While Amazon still dominates with 77.7% of US digital retail media spend, companies like Walmart and Instacart are emerging as media networks to watch. Several retailers and commerce platforms made their media network debut this year, including Albertsons, Dollar Tree, Gopuff, and Lowe’s. By 2023, it is predicted that retail media will exceed $50 billion and receive nearly 20% of all digital ad spend. Further, it's anticipated that digital retail media advertising will jump by 31.4% in 2022 to $41.37 billion, marking it out as one of the digital ad segments with the highest growth. However, retailers will need to come up with new ad formats and advanced capabilities to prove to brands they are effective at bringing in new customers.

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