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Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring

Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring
Hotspex Media Team

Twitch Throws Its Hat Into The Crowded Live Video Shopping Ring

TLDR
  • Livestream video shopping is the latest elusive “holy grail” in online marketing. Marketers want it; they’re willing to pay for it … but it may or may not actually exist.
Brief

A noteworthy contender in the mix is Amazon-owned game-streaming platform Twitch, which hosted its third “Pog Picks” live shopping event the days before Thanksgiving. Twitch has expanded the non-endemic brands on its platform, as in brands beyond the video game studios and electronics manufacturers that typically advertise there. Unlike on other live shopping platforms, where brands usually buy time and feature their own talent on the stream, the Brand Partnership Studio cultivates its own stable of creators from the Twitch platform.

Future of TV Briefing: How CTV ad spending grew in Q3 2022

TLDR
  • The third quarter of 2022 wasn’t a great period for the TV advertising business. But it wasn’t such a bad one for the connected TV advertising business.
Brief

Roku reported a further slowdown in advertising revenue, but the CTV platform owner’s ad revenue still grew. Meanwhile, Disney, NBCUniversal and Paramount each reported year-over-year declines in ad revenue for their traditional TV businesses but increases on the streaming side. While the economic downturn has led to an advertising slowdown, CTV remains in a pubescent period and stands to benefit from many advertisers only starting to shift dollars to the channel within the past couple years and increasing that amount as CTV matures and more streaming inventory opens up. Furthermore, CTV typically provides advertisers with greater control and flexibility than traditional TV while still offering an ability to reach a large audience on a big screen, all of which have become important to brand advertisers that are tightening their belts at the moment.

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

TLDR
  • Just before Thanksgiving, Twitter announced some new ad targeting options, which look fairly similar to its existing ad goals, but with some important differences.
Brief

If you’re wondering how Twitter’s able to launch new ad products despite cutting 65% of its staff – well, they’re not new, they’ve been in development for months, with Twitter just deciding to press ‘launch’ and provide them to all ad partners. But that doesn’t lessen their potential value, and there could be various ways in which you’ll be able to use these options to boost your tweet campaigns. Note, too, that Elon Musk has repeatedly mentioned that he wants to improve the accuracy of Twitter’s ad targeting options, which could eventually see Twitter’s automated audience tools, like Website Conversions Optimization, become a much more valuable proposition. 

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