LinkedIn Previews New Job and B2B Product Search Choices Coming in 2023
TLDR
- With 2022 coming to an finish, LinkedIn has previewed some of its planned updates for the new year, together with new job class filters, which align with trending profession shifts, and improved search choices for product listings within the app.
Brief
LinkedIn’s new job search filters – to be able to higher align with the best way that persons are trying to find their subsequent function, LinkedIn will quickly take a look at new job itemizing classes, primarily based on location, firm, function flexibility and extra. LinkedIn’s also looking to add new category filters for its product listings in the app, providing more discovery potential for its B2B product pages, which it first launched back in 2020. These are just some of the changes that LinkedIn’s planning to roll out in 2023, as it continues to build on its position as the professional social network, and the place to be to discuss career and work opportunities.
- Read the full article from Red Mention
Instagram Chief Outlines Key Areas of Focus for the App in 2023
TLDR
- 2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process.
Brief
The biggest challenge for IG seems to be that it’s no longer a unique app. Its tools and features are all so derivative that it’s not a cultural leader anymore, not in the way that it once was, while its insistence on highlighting more content from users that you don’t follow has seen the app stray further from its roots, and into a sort of void between YouTube, TikTok, Snapchat, and even Facebook of times past. Instagram remains a critical consideration for most marketers, by sheer size alone. And with that in mind, it’s important to understand where the platform is headed, and what’s coming next for the Meta-owned app. Today, Instagram chief Adam Mosseri has provided some insight on just that, posting a quick overview of the platform’s three key priorities for 2023.
- Read the full article from Social Media Today
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
TLDR
- Brands learned that over-allocating marketing dollars to platforms such as Facebook, Instagram and YouTube wouldn’t cut it for the younger generation, so they added TikTok into the mix.
Brief
Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials to try and reach the younger generation as they enter the job market and their early adulthood years. It’s put more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time. And marketers’ creative approaches became more authentic and unfiltered to reach the ad-adverse cohort.
- Read the full article from Digiday
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