Back to Blog

How marketers are winning over audiences with ad-supported streaming

How marketers are winning over audiences with ad-supported streaming
Hotspex Media Team

How marketers are winning over audiences with ad-supported streaming

TLDR
  • With consumers adjusting their spending habits in the face of inflation and an increased subscriber slowdown, all signs point to an acceleration in ad-based models being the future of streaming. 
Brief

The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported streaming boom. Already, more than half (55%) of consumers use at least one free ad-supported streaming TV service (FAST), according to Hub Entertainment Research, and connected TV (CTV) ad spending has more than doubled in the past two years and is expected to top $20 billion in 2022, per the IAB. For marketers, the advent of new CTV targeting capabilities is bringing new opportunities and more flexibility for optimizing ad spending to meet changing consumer habits as local market dynamics evolve.

Pinterest launches its collage-making app Shuffles to the general public

TLDR
  • Pinterest’s new collage-making app Shuffles is now available to the general public, after entering an invite-only test phase earlier this summer. 
Brief

The app grew in popularity with Gen Z users, who used the creative expression tool to make “aesthetic” collages, sometimes set to music and posted to TikTok, or shared privately with friends or the Shuffles community. The app is tied to Pinterest, and not only as a source for imagery. The objects in the collages are linked back to Pinterest, so users can tap on items they like and then view them directly in Pinterest’s app where they can even be purchased if they’re for sale on a retailer’s website.

TikTok Launches First In-App Shops in the US as Part of Expanded eCommerce Push

TLDR
  • While its in-app shopping experience hasn’t caught on as it would have hoped just yet, TikTok is slowly expanding its in-app shopping options, and making in-stream commerce a bigger focus, with the platform launching the first stage of its TikTok Shops integration in the US late last week.
Brief

The launch of shops with selected US brands is the latest of several steps that TikTok’s taking to make in-stream shopping a bigger focus. TikTok has also been working to highlight shopping live-streams to boost commerce engagement, while even more interestingly, it’s been recruiting for jobs in US-based fulfillment centers, which would provide streamlined delivery and returns for customers. That could be a big step in building the platform into an eCommerce giant, optimizing delivery performance and response, based on sales activity within the app.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Why you Need to Invest in Your Website's Mobile User Experience

Why you Need to Invest in Your Website's Mobile User Experience

Prioritizing a mobile-friendly design can enhance conversions, safeguard budgets, maintain customer satisfaction, and preserve brand reputation in the digital landscape.

Read Story
How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

How to Maximize ROI with Google's AI-Enhanced Responsive Search Ads

Learn how to optimize ads and maximize ROI with Google's AI-powered ads

Read Story
DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

DEI Campaign Spotlight: Target’s “Más Que / More Than” Campaign

This week's DEI+ Campaign Spotlight highlights Target's "Más Que / More Than" campaign which aims to authentically represent the Hispanic and Latino community through highlighting Hispanic and Latino entrepreneurs and their products. How was this campaign a successful one? They collaborate with partners like the U.S. Hispanic Chamber of Commerce, prioritize inclusivity through the Hispanic Latino Business Council, and strive to build connections and celebrate Hispanic culture year-round.

Read Story