More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note
TLDR
- Meta, which has seen a big shift towards engagement within messaging, is leaning into this, with new additions like ‘Channels’ on Instagram, which is essentially broadcast messaging, and the re-integration of Messenger into the main Facebook app.
Brief
People often hesitate to share their opinions online because they may not feel confident enough to defend them or want to avoid potential arguments with strangers in the comments section. Meta, which has seen a big shift towards engagement within messaging, is leaning into this, with new additions like ‘Channels’ on Instagram, which is essentially broadcast messaging, and the re-integration of Messenger into the main Facebook app. That could have big impacts on the way that people interact across Facebook and Instagram – while Instagram’s also experimenting with enhanced sharing options in DMs, like highlighting previously shared posts within your inbox.
- Read the full article from Social Media Today
Meta is working on a decentralized social app
TLDR
- If there is a social media phenomenon getting some kind of popularity, Meta will try to jump in. We have seen the company copy different kinds of formats ranging from Stories to short videos after seeing the success of other platforms. Now, the Mark Zuckerberg-led company is working on a decentralized text-based app.
Brief
This new decentralized app, codenamed P92, is still under development as first reported by MoneyControl. According to the documents seen by the publication, the app will let users log-in through their Instagram credentials. Meta confirmed this development in a statement but didn’t give out details about when it plans to release the app.
- Read the full article from Tech Crunch
Get ready for the future of post-cookie marketing with TikTok and Dentsu Digital
TLDR
- By now, we're all familiar with cookies those little pieces of data that provide marketers with the information they need to personalize the user experience and target ads to the right audiences.
Brief
Online data privacy is becoming increasingly protected, with Google and Apple announcing plans to phase out third-party cookies. This signals a significant shift for conventional ad tracking tools and the accuracy of ad delivery. To help advertisers better prepare for a world without third-party cookies, TikTok has partnered with global marketing agency Dentsu Digital to integrate TikTok's Events API into Dentsu Digital's cookie-independent X-Stack Connect measurement platform globally.
- Read the full article from TikTok
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