New Report Highlights TikTok’s Rising Worth as a Promotional Possibility for SMBs
TLDR
- Facebook stays the primary social media platform of focus for SMB promotions, however, TikTok is on the rise, as extra companies look to the short-form video app to broaden their alternatives.
Brief
TikTok is altering advertising and marketing approaches, not simply as a rising, fashionable platform, but in addition by way of creativity, and altering the best way manufacturers think about their efforts. And with projections that the app will surpass 1.5 billion users this year, and user behaviors changing because of TikTok engagement, all manufacturers ought to, in any case, be contemplating short-form content material, and the way TikTok could assist them to join with their goal market.
- Read the full article from Red Mention
Snapchat’s Developing a New ‘Snapchat+’ Subscription Service, Offering Exclusive Access to New Features
TLDR
- Amid rising revenue pressures, which forced the app to company a profit warning last month, Snapchat is exploring a new potential monetization pathway, via a new subscription service called ‘Snapchat+’ which would give users access to new a range of exclusive and experimental app features and tools.
Brief
Snapchat is a more personally-aligned app, with users having a strong affiliation with the platform for their private messaging and interaction purposes. Take, for example, the popularity of Snap streaks, which see users working to keep their daily interactions alive, sometimes at all costs, which shows that Snap users have an arguably more compelling connection with Snapchat as their app of choice. Maybe that will see more users willing to sign up, while the extra data could also be a lure for those looking to maintain more insight on their connections.
- Read the full article from Social Media Today
YouTube Shorts tops 1.5B logged-in monthly users, touted as feeder to long-form content
TLDR
- In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by over 1.5 billion logged-in users every month, less than two years after its launch.
Brief
The company, in its announcement, positioned its video platform as one that better reflects the reality of today’s viewer, who engages with video at different times and places throughout the day. YouTube also promoted Shorts’ ability to drive viewers to creators’ long-form video channels as a byproduct of its investments in Shorts. However, YouTube’s report doesn’t take into account how TikTok has been steadily inching into its territory with long-form content of its own, and could potentially lure creators to a platform where both shorter and longer content is more intertwined.
- Read the full article from TechCrunch
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