Back to Blog

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Hotspex Media Team

The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles

TLDR
  • Meta is rolling out several new types of ads this month to win more of advertisers’ digital video marketing budgets away from competitors and to hit online shoppers ahead of the holiday season. 
Brief

Several execs from Meta’s Global Business Group unveiled a series of new ad products for Instagram and Facebook, noting opportunities in the platforms’ vertical video product Reels, Instagram’s explore pages, and users’ individual profiles. It opens up inventory on nearly every page of Instagram and Facebook apps, a move that could theoretically help push down Meta’s ad prices and make it easier for advertisers to stomach how Apple’s anti-tracking changes have hampered Facebook and Instagram ads’ performance. But after backtracking from its bottom-of-the-funnel, conversion-focused social commerce initiatives on Instagram and Facebook earlier this year, Meta is investing in other avenues to appeal to shoppers.


Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

TLDR
  • Snapchat recently partnered with Neuro-Insight to conduct a study of 126 people, aged 16 to 39, to see how they respond to ads in Snapchat versus three other competitive platforms.
Brief

According to research, Snapchat users are happier while using the app, as compared to other social platforms. There are various reasons for this, but Snap says that this is because people feel more free to ‘express their authentic selves’ because they’re generally communicating with their closest friends and family in the app. But what does that mean for brands? 


LinkedIn Launches ‘Doc Adverts’, Offline Conversion Knowledge Integration and More

TLDR
  • LinkedIn has announced some new ad tools that will help you maximize your LinkedIn campaigns, together with Doc Adverts, offline conversion knowledge integration, and a brand new Media Library for storing and sourcing advert content material.
Brief

LinkedIn will now allow advertisers to advertise long-form paperwork direct in consumer feeds, which may also be made accessible by way of sign-up to maximize response knowledge. LinkedIn’s Doc Adverts present a preview within the feed (three pages on this occasion), with a view to entice customers to obtain the complete analysis piece. In case you select so as to add a lead-gen type, you’ll be able to collect extra perception in regards to the people who find themselves fascinated by your paperwork, whereas you too can make your doc free to obtain from the promoted replace, with LinkedIn then capable of present knowledge on which members downloaded it.

Want to Learn More?

Give us a shout and let us know how we can help.

More from the Blog

Twitch bets on livestream shopping with expanded holiday programming

Twitch bets on livestream shopping with expanded holiday programming

In This Week's News, Amazon-owned streaming platform Twitch is reviving its Pog Picks livestream shopping event, Snap Highlights the Rising Potential of AR for Marketing in New Report, and Google rolls out new features across Maps, Search and Shopping.

Read Story
How marketers are winning over audiences with ad-supported streaming

How marketers are winning over audiences with ad-supported streaming

In This Week's News, learn how marketers are winning over audiences with ad-supported streaming, Pinterest launches its collage-making app Shuffles to the general public, and TikTok Launches its First In-App Shops in the US as Part of its Expanded eCommerce Push.

Read Story
Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign

In This Week's News, Pinterest Pitches Itself as the Ultimate Christmas Gift-Discovery Platform in New Campaign, Snap and Amazon partner on AR shopping in the Snapchat app, and A design journey from mobile to TV: YouTube Shorts arrive on the big screen.

Read Story