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TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences

In This Week's News, TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences, We Learn What Gaming Habits Reveal About Media Consumption and Emphasize that The Key To CTV Success Is Putting Your Audience First.

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Google again delays third-party cookie deprecation. Now what?

In this Week's News, Google again delays third-party cookie deprecation, Pinterest Users Can Now See How Real-Time Analytics of Their Pins, and Reddit Shares Insights into Usage by Parents and Students.

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How brands are responding to the increasing cost of marketing

In this Week's News, we learn the value of brands prioritizing advertising as inflation is on the rise, Meta launches an updated Facebook feed format, and what to expect from Netflix’s ad-supported tier.

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Instagram Launches Initial Test of New ‘Creator Marketplace’ Influencer Discovery Platform

In This Week's News, we welcome Instagram's Launch of its New Creator Marketplace, Snapchats Web Debut, and learn about Amazon's use of Private-Label Brands.

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YouTube Launches Up to date Shorts Analytics, New Comparative Show for New and Returning Viewers

In This Weeks News, YouTube Launches Up to date Shorts Analytics, Meta Publishes New Video Planning Guide, and The Hottest Advertising Trends This Summer.

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Why advertisers need to keep spending in a recession and other effectiveness insights from Analytic Partners

In This Weeks News, a new report highlights why advertisers need to keep spending in a recession, TikTok Tests Dedicated Shopping Feed with Users, and how YouTube’s brewing TikTok rivalry could impact mobile video strategies.

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