Notice
Please be aware of fraudulent entities impersonating Hotspex Media – we do not use instant messaging for official communications and urge you to verify any suspicious contact through our official channels.
Our solutions directly address your business and marketing objectives instead of taking a "one size fits all approach".
All your advertising is planned, executed, and measured in one place. No outsourcing.
Easily apply insights and optimizations through a centralized and customizable reporting dashboard.
From briefing all the way through to execution, optimization, and reporting. We've got your back.
Recently named one of the Ad Age Best Places to Work 2023, Hotspex Media is invested in its team's personal and professional growth.
Increase brand lift by using our award-winning contextual targeting solution, Reticle™, delivering your ads in placements that are emotionally aligned with your ad campaign.
AI technology, while revolutionary, is only as unbiased as the data it’s trained on. The lack of diversity in the images generated by the AI tool I used illustrates a broader issue: AI systems can perpetuate and even amplify existing societal biases.
Read Story
Marketing is about storytelling, empathy, and understanding the human experience. It's about creating moments that resonate on a profoundly emotional level. The brilliant creative work that won Lions at Cannes wasn't just about data and algorithms; it was about the human stories it told and the emotions it evoked.
Read Story
As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?
Read Story
