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The Launch of Amazon Luna

In This Weeks News, While Audacy opens the doors to digital audio, we welcome Amazon Luna with open arms and take a look at how apps with first-party data can benefit from App Tracking Transparency.

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Amazon has a larger advertising business than YouTube

In this Week's News, we're warned of Meta's reporting limitations, explore Instacart's new ad product offerings through WPP, and watch Amazon’s ad business continue to increase its share of the US digital ad market.

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What's next for advertisers as Google changes course again on cookie alternatives

In This Week's News,​ we explore Google's new alternative to FLoC, learn how high-impact CTV is making ads more engaging, and celebrate Snapchat's extended content deals for 2022.

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New Ad Formats for Spotify and Snapchat

In This Week's News, we watch mobile ad spend continue to climb while platforms Spotify and Snapchat roll out new ad formats focused on the user experience.

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Open Rates No Longer A Reliable Metric for Apple Mail Users

In This Week's News, we explore Apple’s restrictions of email open rates in iOS 15, how influencers are drawing attention to the metaverse, all while TikTok continues to soar.

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Facebook In-Stream Reserve + More

In This Week's News, while video trends less formal and more native, Google's ad price manipulation lawsuit moves through the legislative process, as Microsoft acquires Activision Blizzard.

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