Newsroom

In This Week's News, New Report Show That Reels are Generating the Most Reach on Instagram, We Learn About the Impact and Rise of Virtual Influencers and Their Role in the Metaverse, and Instacart Partners with Lizzo for the Most Extensive Campaign to Date.

In This Week's News, TikTok Launches New Shopping Ads as it Continues to Push Ahead with its eCommerce Integrations, Google plans new updates to reduce low-quality and unoriginal content in search results, and YouTube’s New Podcasts Platform is Now Live for Some US Customers.

In This Week's News, TikTok is Fast Becoming a Key Search and Discovery Platform for Younger Audiences, We Learn What Gaming Habits Reveal About Media Consumption and Emphasize that The Key To CTV Success Is Putting Your Audience First.

In this Week's News, Google again delays third-party cookie deprecation, Pinterest Users Can Now See How Real-Time Analytics of Their Pins, and Reddit Shares Insights into Usage by Parents and Students.

In this Week's News, we learn the value of brands prioritizing advertising as inflation is on the rise, Meta launches an updated Facebook feed format, and what to expect from Netflix’s ad-supported tier.

In This Week's News, we welcome Instagram's Launch of its New Creator Marketplace, Snapchats Web Debut, and learn about Amazon's use of Private-Label Brands.