Newsroom

As marketers, we’ve long been stuck focusing on misleading metrics that capture a sliver of our audience — the infamous ~1% of ‘clickers’.‍Simply stated, our measurement paradigms are dated and it’s time for a change in perspective. After all, if we believe in the power of advertising, shouldn’t more of our attention be on the quality of our upper to mid-funnel spending?

Google's Privacy Sandbox Initiative is reshaping online advertising by phasing out third-party cookies and introducing new privacy-focused technologies. 

Hotspex President Josh Rosen was recently featured on the Growth Tales podcast by ConnectCPA, where he had the opportunity to share his insights, challenges, and triumphs on the road to building a successful media empire from the ground up.

Hotspex Media is excited to announce a powerful new capability: GWI Audience Activation for targeted digital campaigns. This collaboration with GWI empowers us to sharpen our targeting like never before, enabling us to reach audiences with unparalleled precision.

Tune in to InspiredInsider podcast as Hotspex's President, Josh Rosen, sits down with Dr. Jeremy Weisz to explore the dynamic world of digital advertising!