Newsroom

In This Week's News, we address Facebook's Australian news stand-off, Roku and blossoming Nielson's, and the IDFA Going Away.

In partnership with Peer39, we’ve integrated our emotional classification models into their tech stack, classifying enormous volumes of open market inventory to bring self-serve emotional categories to advertisers, available in Peer39’s Contextual Marketplace.

In This Week's News, we uncover the rise of AI-Driven Mood targeting alongside the return of digital audio and Facebook disallowing users in Australia from viewing or sharing news.

The last few years have seen major improvements in media buying technology, but with the resurgence of the QR code, media buyers have been quick to realize the potential they represent.

Attribution models give you more control over how much credit each ad interaction receives for your conversions. Learn how you can sustain and advance your revenue while respecting consumer's preferences for privacy. 

Although this holiday season seems to be about who can respond most quickly to evolving consumer needs, it's entirely possible to promote your business and drive sales through a strategic online marketing campaign.